Tourist development of the Polish-German borderland - stage V (Q4299203)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Tourist development of the Polish-German borderland - stage V |
No description defined |
Statements
2,317,802.34 Euro
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2,726,827.43 Euro
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85.0 percent
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1 January 2019
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30 November 2020
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GMINA ZGORZELEC
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51°9'16.67"N, 15°0'26.21"E
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51°39'9.22"N, 15°8'27.85"E
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51°38'26.23"N, 15°8'31.42"E
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51°8'50.82"N, 14°58'48.11"E
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51°8'52.66"N, 15°0'24.34"E
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51°9'12.78"N, 14°59'10.93"E
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51°9'25.02"N, 14°59'33.58"E
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51°14'51.00"N, 15°2'30.34"E
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Stage V of the “Nysa Adventure” project will cover almost the entire support area. The project tasks will be carried out both in the Jelenia Góra sub-region - in Zgorzelec county, Lubuskie Voivodship; in Żary county; and on the Saxon site - in Görlitz county. As part of the project, Zgorzelec commune will build a bike path along the Łagów – Pokrzywnik section together with auxiliary infrastructure, which will join the north-south axis with the Izerskie Partnership. Görlitz county has carried out a comprehensive image campaign for the “Nysa Adventure” brand by way of creating and implementing two marketing concepts: cross marketing and content marketing. Simultaneous use of different marketing channels temporarily connected with each other through time, subject-matter, visual features, and formal aspects, will enable reaching a broad target group. An inseparable element of the image campaign will be creation and development of interdisciplinary exhibitions about the Nysa Łużycka river entitled “City – country – river”, located on either river side, which will be designed by the Nature Museum Senckenberg and the Historic and Cultural Society. Zgorzelec city will revitalise Czerwona Woda lake. Pieńsk commune will adapt some rooms and will establish a Tourist Information Centre; it will also purchase requisite furnishings. In addition, Pieńsk will make signs for 3 bike trails. Forestry Management Lipinki is continuing stage IV actions and will build another bike path section, and Żary commune will develop the area around the water region by way of building tourist and recreational infrastructure close to the existing bike trails. (English)
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