DATE EDITOR-INTERVENTO FOR QUALIFICATION (Q1990617)
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Project in Italy financed by DG Regio
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | DATE EDITOR-INTERVENTO FOR QUALIFICATION |
Project in Italy financed by DG Regio |
Statements
48,824.0 Euro
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97,650.0 Euro
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50.0 percent
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20 October 2016
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31 December 2016
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MEDINAPOLI COOP. DI LAVORO A R.L.
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41°53'35.95"N, 12°28'58.55"E
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ANALISI DI CONTESTO, PROGETTO INDUSTRIALE E DESCRIZIONE INTERVENTO FORMATIVO. LA CRISI DEI MODELLI EDITORIALI. LE COPIE DEI QUOTIDIANI VENDUTE DIMINUISCONO OGNI ANNO, I RICAVI FLETTONO, L'ADVERTISING RETROCEDE NONOSTANTE INTERNET, I SOCIAL NETWORK SI SOSTITUISCONO ALLE TRADIZIONALI FONTI INFORMATIVE. LE COPIE DI QUOTIDIANI VENDUTE IN ITALIA IN FORMATO DIGITALE SONO STATE PARI NEL 2015 A CIRCA 65 MILIONI (FONTE FIEG-ADS), MA RAPPRESENTANO SOLO IL 6,3% SUL TOTALE DELLE COPIE VENDUTE. SERVE UN NUOVO MODELLO EDITORIALE. SPOSTARE LA PRODUZIONE GIORNALISTICA SUL DIGITALE SENZA MODIFICARE I MODELLI DI BUSINESS PUò PROCURARE ULTERIORE DANNI. PUR RIDUCENDO I COSTI PER LA CARTA E LA RIDUZIONE DEL PERSONALE, NON AUMENTANO CERTAMENTE I RICAVI PROVENIENTI DALLA PUBBLICITà (CHE VALE MENO RISPETTO A QUELLA TRADIZIONALE) E DALLE VENDITE. SMARTPHONE-EDICOLA. IN ITALIA CIRCA 34,8 MILIONI DI SOGGETTI HANNO LA POSSIBILITà DI ACCEDERE A INTERNET DA ALMENO UN DEVICE O UNA LOCATION. E NAVIGA DA SMARTPHONE (Italian)
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BACKGROUND ANALYSIS, INDUSTRIAL DESIGN AND DESCRIPTION OF TRAINING. THE EDITORIAL ROLE CRISIS. THE COPIES OF DAILY NEWSPAPERS SOLD DECREASE EACH YEAR, THE GAINS ON THE SPOT, THE ADVERTISING BACKHANDED OVER THE INTERNET, THE SOCIAL NETWORKS REPLACE TRADITIONAL SOURCES OF INFORMATION. COPIES OF DAILY NEWSPAPERS SOLD IN ITALY IN DIGITAL FORMAT WERE ABOUT 65 MILLION (SOURCE FIEG-ADS) IN 2015, BUT THEY ACCOUNT FOR ONLY 6.3 % OF THE TOTAL NUMBER OF COPIES SOLD. A NEW EDITORIAL MODEL IS NEEDED. MOVING JOURNALISTIC PRODUCTION TO DIGITAL WITHOUT CHANGING BUSINESS MODELS CAN CAUSE FURTHER HARM. ALTHOUGH IT REDUCES THE COSTS OF THE CHARTER AND THE REDUCTION OF STAFF, IT CERTAINLY DOES NOT INCREASE REVENUE FROM PUBLIC REVENUE (WHICH IS LESS THAN TRADITIONAL REVENUE) AND SALES REVENUES. SMARTPHONE-EDICOLA. AROUND 34,8 MILLION PEOPLE IN ITALY HAVE ACCESS TO THE INTERNET FROM AT LEAST A DEVICE OR A LOCATION. AND NAVIGATOR BY SMART PHONES (English)
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Identifiers
F67E16000010006
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