Improvement of the access and the promotion of the cultural heritage of the regions South Bohemia-Vysočina-Waldviertel-Mühlviertel (Q4295028)
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Project Q4295028 in Austria, Czechia
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Improvement of the access and the promotion of the cultural heritage of the regions South Bohemia-Vysočina-Waldviertel-Mühlviertel |
Project Q4295028 in Austria, Czechia |
Statements
956,556.71 Euro
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1,125,360.83 Euro
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85.0 percent
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1 October 2016
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31 December 2019
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Southbohemian Silva Nortica
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48°36'15.34"N, 15°10'1.60"E
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49°24'1.12"N, 15°35'28.90"E
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50°5'25.15"N, 14°24'17.86"E
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48°58'12.22"N, 14°28'26.98"E
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49°8'46.25"N, 15°0'6.19"E
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The biggest part of the programme area INTERREG V-A Austria – Czech Republic lies in the rural cross-border area of the two states, which is far away from the economic, industrial and technological centres of both countries. These rural regions live on small structured, traditional economy, e.g. tourism, agriculture and forestry, fishery, food processing, small handicraft etc. Rural exodus leads in parts to reduced infrastructure and worse access to services. The valuable cultural heritage of the region means a chance for touristic offers and sustainable conservation, valorisation and usage of the cultural heritage. This shall improve the overall image of the region and make people visit the sights in the region. Already known attractive sights shall help to increase the number of visitors and lead them to little known sights. The overall project aim is the increasing of the number of visitors at the sights as well as the increase of overnight stays in the region. Through the establishment of cross-border theme-paths (one day to a couple of days) e.g. from one castle to another (possible themes: castle.kitchen, castle gardens, culture.path, etc.) the sights will be combined to touristic products and promoted together. These combined tours lead to longer and multiplied visits and overnight stays. Main output of the project are the analyse and the evaluation as well as the development of the touristic products in the form of theme routes with storytelling, marketing and communication initiatives (e.g. events, courses, workshops) and the digital navigation system. The visitors don´t only get information but they will have a touristic experience through modern communication media. The people running the sights, on the other hand, profit from the evaluations, the routes as a combined touristic product, the navigation and communication initiatives as well as from the marketing. Mutual main activities of the project partners are the analyse, development of the products, courses and communication of the new touristic offers. Through this, the resources are being pooled and used efficiently for the mutual market. Both countries profit from the exchange of experiences. Visitors can enjoy a cross-border experience. On the basis of the ETZ-project from the year 2008 (castles, convents), which has been mostly an inventory and preparation of information (book, map, information signs) there will now be developed innovative theme routes between the sights. Their stories will be prepared through content marketing in innovative multimedia guides (print and online), speech codes, videomarketing, theme channels and a series of events and presented. (English)
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