Craftsmanship as Tourism Product without Borders (Q4300979)

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Craftsmanship as Tourism Product without Borders
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    694,404.71 Euro
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    816,946.72 Euro
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    85.0 percent
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    1 July 2020
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    30 June 2022
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    Latgale Planning Region
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    56°37'30.72"N, 23°16'34.50"E
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    56°17'23.60"N, 26°43'39.97"E
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    55°52'9.80"N, 26°30'53.50"E
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    55°43'48.72"N, 24°21'25.27"E
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    57°7'53.69"N, 27°16'6.06"E
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    55°31'44.22"N, 25°7'11.93"E
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    The project intends to stimulate sustainable use of traditional skills in craftsmanship by preserving and promoting it as a common feature and joint tourism product of the cultural and historical heritage of the Latvia-Lithuania cross-border area that could attract the interest of tourists. It will be targeted at the sector of craftsmanship and local craftsmen and artists as preservers and promoters of local cultural heritage and traditions of Latgale and Zemgale regions in Latvia and Utena and Panevežys counties in Lithuania. The project will develop joint tourism product in craftsmanship - Tour de Crafts - enhancing the increase of the green/eco and cultural tourism. It will be developed based on the already existing sites of cultural and natural heritage – Preili Manor complex, Balvi Manor, Dobele Adult Education and Business Support Centre, Anyksciai Incubator – Art Studio and Upytė Craft Centre in Panevežys County - by offering new and attractive interrelated products and services in craftsmanship that would attract tourists for at least 2 days-long stay in one location and create an interest in visiting the other project locations offering supplementary experiences in craftsmanship. This will be done through capacity building exercises with theoretical trainings and creative workshops for 80 craftsmen, creation and branding of the joint product along with development of digital activities, improvement of infrastructure and equipment for organisation of creative workshops for public at 6 partner locations. The developed Tour de Crafts will be promoted through a specially developed website and series of promotion and marketing activities. (English)
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