Competitive Economy Through Cross Border Export Support to Sub-Saharan Africa, India and UAE Countries (Q4299440)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Competitive Economy Through Cross Border Export Support to Sub-Saharan Africa, India and UAE Countries |
No description defined |
Statements
787,457.31 Euro
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996,812.53 Euro
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79.0 percent
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1 April 2019
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31 December 2021
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Estonian Association of Information Technology and Telecommunications
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59°25'17.80"N, 24°48'4.25"E
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56°57'26.39"N, 24°7'3.47"E
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61°43'38.53"N, 17°6'30.38"E
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Sub-Saharan Africa, India and UAE are growing markets and have enormous business potential for technology companies - especially in the fields of Viable Citizen Solutions and Intelligent Transportation Systems. At the same time they are extremely complicated markets to enter for SME-s of CB region. There is strong potential in facing market entry challenges JOINTLY and use the export possibilities of the SME-s in the best way through CB cross-border cooperation. Some examples why cooperation is necessary: Entering eMesai target markets is expensive in time and budget wise and therefore JOINT activities for marketing, educating the clients and the cluster SME-s is needed for increasing the export success possibilities; Sharing experiences, market leads and key resources for enabling deals in the target markets between CB SMEs helps to do the export more effectively; In eMesai target markets creating trust takes a lot of time and therefore the CB SME-s can use each others positive image in partner countries in order to "warm the market" also for other companies in the region; Joint marketing is a great tool for making the SME-s look bigger and more trustworthy and through that they can open doors which they can not open alone. Main objective of eMesai is to increase the CB SME-s export to Sub-Saharan Africa, India and UAE countries through JOINT export competence building and JOINLTY applying export support tools among SME business networks. The main target markets of the current project are: Sub-Saharan Africa exept: Kenya, Ghana, Tanzania, Mauritius, South Africa, Botswana, Kongo, Guinea, Namibia, Sambia, Uganda United Arab Emirates (UAE) exept Dubai India regions Karnataka, Maharasahtra, Delhi, Telangana. eMesai supports at least 50 SME-s export and achieves at least 9 new sales in target markets. (English)
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