enhanced sustainable mobility with marketing techniques (Q4299431)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | enhanced sustainable mobility with marketing techniques |
No description defined |
Statements
1,365,088.75 Euro
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1,621,975.0 Euro
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84.16 percent
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1 August 2019
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31 July 2022
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Centre for Research and Technology Hellas
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50°3'50.29"N, 8°15'14.04"E
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50°50'13.16"N, 4°22'13.48"E
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51°22'13.33"N, 6°10'20.64"E
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40°34'54.12"N, 23°1'51.85"E
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41°53'33.61"N, 12°25'57.94"E
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52°24'11.09"N, 1°30'14.83"W
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41°49'35.98"N, 12°29'1.75"E
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40°35'34.55"N, 22°57'20.56"E
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49°12'10.37"N, 18°45'18.58"E
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“e-smartec” project is designed to strengthen the urban dimension of regional and local mobility policymaking, contributing to the implementation of the EU Transport White Paper, Urban Agenda and EU 2020 with a view to transit to a low carbon economy. Many European urban areas face a series of environmental challenges linked to mobility – congestion linked to air pollution. Based on the experience, sustainable urban mobility planning cannot be achieved without the commitment of key stakeholders and travellers and given this need, e-smartec proposes accompanying each step of mobility planning with the deployment of targeted marketing techniques for linking bottom-up and top-down decision making. Users’ engagement in mobility planning is often a big challenge for authorities since it requires deep knowledge of marketing and sociological aspects – overcoming this threat (of developing plans that are not acceptable by the public, thus ineffective) is the central axis of the experience exchange among authorities and experts in e-smartec project. e-smartec aims in developing action plans to start and implement effective (acceptable from both stakeholders and travellers/citizens-tourists) mobility interventions. This is the basis for a competitive, resource efficient and low carbon oriented European transport system. The 9 e-smartec partners, from 7 EU countries representing the 6 e-smartec test-bed areas, join their forces in an ultimate goal to provide tailored guidelines on citizens’ and stakeholders engagement marketing techniques; innovative for decision-making traditional procedures although widely and effectively used in the business sector - Crowdsourcing, social media, personalized communication for awareness raising&behavior influence, “Word of Mouth communication”, “Wheel of Persuasion”&“Sustainable Market Segmentation”. Among project’s tangible outcomes are handbooks on engagement supplementing the different steps of plans and strategies development. (English)
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