Marketing and Media Communication (Q3312816)
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Project Q3312816 in Germany
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Marketing and Media Communication |
Project Q3312816 in Germany |
Statements
101,830.08 Euro
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210,436.2 Euro
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48.39 percent
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1 January 2019
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30 June 2022
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Hochschule Mainz
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50°0'4.43"N, 8°16'34.50"E
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55128
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Ziel ist die Untersuchung von Data Analytics und KI in den Nutzungsfeldern Marketingautomations- und Video-on-Demand-Systeme. Digitalisierung lokaler Werbeprodukte soll mittels Marketingautomation auf Basis digitaler Sichtbarkeitsanalyse optimiert werden, ebenso die Empfehlungen für VoD-Systeme. (German)
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The aim is to investigate data analytics and AI in the fields of marketing automation and video-on-demand systems. Digitalisation of local advertising products is to be optimised by means of marketing automation based on digital visibility analysis, as well as the recommendations for VoD systems. (English)
25 October 2021
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Mainz, Kreisfreie Stadt
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Identifiers
DE_TEMPORARY_15603
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