Northern Cereals – New Markets for a Changing Environment (Q4301904)
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Project Q4301904 in United Kingdom, Canada, Faroe Islands, Iceland, Norway
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Northern Cereals – New Markets for a Changing Environment |
Project Q4301904 in United Kingdom, Canada, Faroe Islands, Iceland, Norway |
Statements
154,457.54 Euro
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866,363.69 Euro
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17.83 percent
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1 June 2015
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31 May 2018
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Matis
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64°8'17.81"N, 21°45'54.25"W
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57°28'15.64"N, 4°13'50.27"W
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69°38'57.12"N, 18°57'19.15"E
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62°6'42.26"N, 6°58'7.50"W
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64°7'48.11"N, 21°45'59.54"W
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48°57'18.97"N, 57°56'37.39"W
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Warmer growing conditions, improved varieties and technologies, and concerns about sustainability are creating new opportunities in northern areas for greater cereal production. In few areas, it has already been possible to produce higher value cereals for milling and malting which has allowed SMEs to develop new “local” products to meet a growing demand from tourists and residents. The challenge faced is to help all partners benefit from these opportunities while taking into account the different levels of development of cereal cultivation across the partner regions. The project objectives are to increase cereal growing in the partner areas and to increase the growing of higher value cereals for local food and drink products. The main outputs from the project will be increased numbers of farmers growing cereals for feed, malting or milling and the production of higher value cereal products like seed, malt, food and beverages. These changes will increase employment, income and consumer choice in rural areas. The main beneficiaries will be growers and their local communities, SMEs and consumers.<br/>Individually, none of the project partners have the skills or resources to carry out the project alone and therefore the novel approach being adopted is to pool the experiences and specialisations of the partners together with their associates to collectively address constraints and knowledge transfer across the supply chain – from planting the crop to the development of new food and drink products. (English)
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