EFFICIENCY AND QUALITY, ‘MADE IN ITALY’ FOR THE ACHIEVEMENT OF ONLINE SALES PLATFORMS (Q2045480)
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Project Q2045480 in Italy
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | EFFICIENCY AND QUALITY, ‘MADE IN ITALY’ FOR THE ACHIEVEMENT OF ONLINE SALES PLATFORMS |
Project Q2045480 in Italy |
Statements
27,455.0 Euro
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54,910.0 Euro
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50.0 percent
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13 June 2016
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14 May 2018
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18 May 2018
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CALZATURIFICIO NAPOLEONI S.R.L.
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43°18'19.87"N, 13°43'22.55"E
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NEL CORSO DEGLI ULTIMI 5 ANNI L¿AZIENDA HA RISCONTRATO UN RADICALE CAMBIAMENTO NEI MERCATI DI RIFERIMENTO. FINO AL 2010 LA RETE DI VENDITA ERA COMPOSTA DA AGENTI PLURIMANDATARI CHE SI RIVOLGEVANO PREVALENTEMENTE A PICCOLI DETTAGLIANTI, PERLOPIù ITALIANI. OGGI, AL CONTRARIO, IL FATTURATO Ê REALIZZATO PER L¿85% ALL¿ESTERO E SI STANNO CONSOLIDANDO IMPORTANTI PARTNERSHIP CON PLAYERS DI ALTO LIVELLO NEL SETTORE DELL¿E-COMMERCE, LE COSì DETTE PIATTAFORME DI VENDITA ONLINE. IL PUBBLICO, AL QUALE LE NUOVE COLLEZIONI SI RIVOLGONO, Ê COSTITUITO DALLE DONNE GIAPPONESI, AMERICANE O AUSTRALIANE: CIò GENERA LA NECESSITà PER IL MARCHIO NAPOLEONI DI PRESIDIARE CON INTELLIGENZA QUESTI NUOVI MERCATI, REALIZZANDO UN CAMPIONARIO ADATTO AI GUSTI DI QUESTO PUBBLICO COSì ETEROGENEO CHE ACQUISTA DALLE PIATTAFORME DI VENDITA ONLINE, ASSOCIANDO LA QUALITà DEL PRODOTTO, LO STILE E LA PERSONALITà DELLE CALZATURE MADE IN ITALY TIPICHE DEL PROPRIO MARCHIO. ALLO STESSO TEMPO IL CAMPIONARIO DEVE GESTIRE (Italian)
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OVER THE LAST 5 YEARS, HAS SEEN A RADICAL CHANGE IN THE REFERENCE MARKETS OVER THE PAST YEARS. UNTIL 2010, THE SALES NETWORK CONSISTED OF MULTI-AGENTS TARGETING MAINLY SMALL RETAILERS. TODAY, ON THE CONTRARY, YOUR TURNOVER HAS BEEN ACHIEVED FOR EXACTLY THIS REGION BY 85 % MAKING ABROAD AND LEADING TO MAJOR PARTNERSHIPS WITH A HIGH LEVEL PLAYING FIELD IN THE AREA OF E-COMMERCE, ONLINE SALES PLATFORMS. THE AUDIENCE, TO WHOM THE NEW COLLECTIONS ARE ADDRESSED, Ê MADE UP OF JAPANESE, AMERICAN OR AUSTRALIAN WOMEN: THESE NEW MARKETS, BY CREATING A SAMPLE, ADAPTED TO THE TASTES OF THIS PUBLIC, AND PURCHASING FROM ONLINE SALES PLATFORMS, COMBINING THE QUALITY OF THE PRODUCT, THE STYLE AND THE PERSONS’ SHOES OF ‘MADE IN ITALY’ SHOES TYPICAL OF THEIR OWN BRAND. AT THE SAME TIME, THE SAMPLE MUST RUN (English)
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AU COURS DES 5 DERNIÈRES ANNÉES, L’ENTREPRISE A CONNU UN CHANGEMENT RADICAL SUR LES MARCHÉS DE RÉFÉRENCE. JUSQU’EN 2010, LE RÉSEAU DE VENTE ÉTAIT COMPOSÉ D’AGENTS MULTI-AUTORISÉS CIBLANT PRINCIPALEMENT LES PETITS DÉTAILLANTS, PRINCIPALEMENT LES DÉTAILLANTS ITALIENS. AUJOURD’HUI, AU CONTRAIRE, 85 % DE CHIFFRE D’AFFAIRES À L’ÉTRANGER ET D’IMPORTANTS PARTENARIATS AVEC DES ACTEURS DE HAUT NIVEAU DANS LE SECTEUR DU COMMERCE ÉLECTRONIQUE, LES PLATEFORMES DITES DE VENTE EN LIGNE, SONT EN TRAIN D’ÊTRE CONSOLIDÉS. LE PUBLIC, AUQUEL S’ADRESSENT LES NOUVELLES COLLECTIONS, EST COMPOSÉ DE FEMMES JAPONAISES, AMÉRICAINES OU AUSTRALIENNES: CIò GÉNÈRE LA NÉCESSITÉ POUR LA MARQUE NAPOLÉONI DE SUPERVISER CES NOUVEAUX MARCHÉS AVEC INTELLIGENCE, EN CRÉANT UN ÉCHANTILLON ADAPTÉ AUX GOÛTS DE CE PUBLIC HÉTÉROGÈNE QUI ACHÈTE SUR DES PLATEFORMES DE VENTE EN LIGNE, COMBINANT LA QUALITÉ DU PRODUIT, LE STYLE ET LA PERSONNALITÉ DES CHAUSSURES FABRIQUÉES EN ITALIE TYPIQUES DE SA MARQUE. DANS LE MÊME TEMPS, LE LIVRET D’ÉCHANTILLONS DOIT GÉRER (French)
16 December 2021
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Identifiers
B78I16000160007
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