DATE EDITOR-INTERVENTO FOR QUALIFICATION (Q1990617)
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Project Q1990617 in Italy
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | DATE EDITOR-INTERVENTO FOR QUALIFICATION |
Project Q1990617 in Italy |
Statements
48,824.0 Euro
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97,650.0 Euro
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50.0 percent
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20 October 2016
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31 December 2016
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MEDINAPOLI COOP. DI LAVORO A R.L.
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41°53'35.95"N, 12°28'58.55"E
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ANALISI DI CONTESTO, PROGETTO INDUSTRIALE E DESCRIZIONE INTERVENTO FORMATIVO. LA CRISI DEI MODELLI EDITORIALI. LE COPIE DEI QUOTIDIANI VENDUTE DIMINUISCONO OGNI ANNO, I RICAVI FLETTONO, L'ADVERTISING RETROCEDE NONOSTANTE INTERNET, I SOCIAL NETWORK SI SOSTITUISCONO ALLE TRADIZIONALI FONTI INFORMATIVE. LE COPIE DI QUOTIDIANI VENDUTE IN ITALIA IN FORMATO DIGITALE SONO STATE PARI NEL 2015 A CIRCA 65 MILIONI (FONTE FIEG-ADS), MA RAPPRESENTANO SOLO IL 6,3% SUL TOTALE DELLE COPIE VENDUTE. SERVE UN NUOVO MODELLO EDITORIALE. SPOSTARE LA PRODUZIONE GIORNALISTICA SUL DIGITALE SENZA MODIFICARE I MODELLI DI BUSINESS PUò PROCURARE ULTERIORE DANNI. PUR RIDUCENDO I COSTI PER LA CARTA E LA RIDUZIONE DEL PERSONALE, NON AUMENTANO CERTAMENTE I RICAVI PROVENIENTI DALLA PUBBLICITà (CHE VALE MENO RISPETTO A QUELLA TRADIZIONALE) E DALLE VENDITE. SMARTPHONE-EDICOLA. IN ITALIA CIRCA 34,8 MILIONI DI SOGGETTI HANNO LA POSSIBILITà DI ACCEDERE A INTERNET DA ALMENO UN DEVICE O UNA LOCATION. E NAVIGA DA SMARTPHONE (Italian)
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BACKGROUND ANALYSIS, INDUSTRIAL DESIGN AND DESCRIPTION OF TRAINING. THE EDITORIAL ROLE CRISIS. THE COPIES OF DAILY NEWSPAPERS SOLD DECREASE EACH YEAR, THE GAINS ON THE SPOT, THE ADVERTISING BACKHANDED OVER THE INTERNET, THE SOCIAL NETWORKS REPLACE TRADITIONAL SOURCES OF INFORMATION. COPIES OF DAILY NEWSPAPERS SOLD IN ITALY IN DIGITAL FORMAT WERE ABOUT 65 MILLION (SOURCE FIEG-ADS) IN 2015, BUT THEY ACCOUNT FOR ONLY 6.3 % OF THE TOTAL NUMBER OF COPIES SOLD. A NEW EDITORIAL MODEL IS NEEDED. MOVING JOURNALISTIC PRODUCTION TO DIGITAL WITHOUT CHANGING BUSINESS MODELS CAN CAUSE FURTHER HARM. ALTHOUGH IT REDUCES THE COSTS OF THE CHARTER AND THE REDUCTION OF STAFF, IT CERTAINLY DOES NOT INCREASE REVENUE FROM PUBLIC REVENUE (WHICH IS LESS THAN TRADITIONAL REVENUE) AND SALES REVENUES. SMARTPHONE-EDICOLA. AROUND 34,8 MILLION PEOPLE IN ITALY HAVE ACCESS TO THE INTERNET FROM AT LEAST A DEVICE OR A LOCATION. AND NAVIGATOR BY SMART PHONES (English)
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ANALYSE CONTEXTUELLE, PROJET INDUSTRIEL ET DESCRIPTION DE L’INTERVENTION DE FORMATION. LA CRISE DES MODÈLES D’ÉDITION. LES COPIES DES JOURNAUX VENDUS DIMINUENT CHAQUE ANNÉE, LES REVENUS FLEX, L’ADVERTISING RECULENT MALGRÉ INTERNET, LES RÉSEAUX SOCIAUX REMPLACENT LES SOURCES D’INFORMATION TRADITIONNELLES. EN 2015, LES COPIES DE JOURNAUX VENDUS EN ITALIE SOUS FORME NUMÉRIQUE S’ÉLEVAIENT À ENVIRON 65 MILLIONS (SOURCE FIEG-ADS), MAIS NE REPRÉSENTAIENT QUE 6,3 % DU NOMBRE TOTAL D’EXEMPLAIRES VENDUS. NOUS AVONS BESOIN D’UN NOUVEAU MODÈLE ÉDITORIAL. LE PASSAGE DE LA PRODUCTION JOURNALISTIQUE AU NUMÉRIQUE SANS MODIFIER LES MODÈLES D’AFFAIRES PUò CAUSERA D’AUTRES DOMMAGES. TOUT EN RÉDUISANT LES COÛTS DU PAPIER ET DU PERSONNEL, ILS N’AUGMENTENT CERTAINEMENT PAS LES RECETTES PROVENANT DE LA PUBLICITÉ (QUI VAUT MOINS QUE LA PUBLICITÉ TRADITIONNELLE) ET DES VENTES. SMARTPHONE — KIOSQUE À JOURNAUX. EN ITALIE, ENVIRON 34,8 MILLIONS DE SUJETS ONT LA POSSIBILITÉ D’ACCÉDER À INTERNET À PARTIR D’AU MOINS UN APPAREIL OU UN EMPLACEMENT. ET NAVIGUER À PARTIR DE SMARTPHONES (French)
13 December 2021
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Identifiers
F67E16000010006
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