Construction of Mystery shopping system and customer feedback system model (Q3750160): Difference between revisions
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Revision as of 14:08, 24 November 2021
Project Q3750160 in France
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Construction of Mystery shopping system and customer feedback system model |
Project Q3750160 in France |
Statements
29,200 Euro
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29,200.0 Euro
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100.0 percent
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20 November 2015
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18 March 2017
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NORDIC MARKET RESEARCH OY
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62°14'34.12"N, 25°44'59.32"E
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40100
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Hankkeen tavoitteena on kehittää palvelumalleja ja teknologinen tutkimusjärjestelmä suurten asiakkaiden eri asiakastutkimusten kokonaishallintaan ja toteuttamiseen. Tavoitteena on saavuttaa uusien palveluinnovaatioiden avulla suuryritysasiakkaiden kanssa kumppanirooli, jossa NMR Asiakasnäkökulma Oy vastaa asiakkaiden kaikkien asiakastutkimusten toteuttamisesta, tiedon analysoinnista ja hyödyntämisestä. Kehityshankkeen lopputuloksena syntyy mystery shoppingin ja asiakaspalautejärjestelmän palvelumallit sekä niitä tukeva teknologinen ratkaisu. Teknologisen ratkaisun kautta voidaan kattavasti hallinnoida asiakasorganisaatioiden eri asiakastutkimuksia. Lisäksi hankkeessa syntyy analyysi ja johtopäätökset uusien asiakastutkimuspalveluiden kansainvälistämispotentiaalista. (Finnish)
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The aim of the project is to develop service models and a technological research system for the overall management and implementation of various customer surveys for large customers. The aim is to achieve a partner role with large business customers through new service innovations, in which NMR customer perspective is responsible for the implementation of all customer surveys, analysis and utilisation of customer data. The final result of the development project is the service models of mystery shopping and customer feedback system, as well as a technological solution supporting them. Through the technological solution, it is possible to comprehensively manage the various customer surveys of customer organisations. In addition, the project produces analysis and conclusions on the internationalisation potential of new customer research services. (English)
22 November 2021
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