MedicalMountains international! Innovative cluster marketing aimed at sustainable cluster internationalisation. (Q3297430): Difference between revisions
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Revision as of 18:22, 24 October 2021
Project Q3297430 in Germany
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | MedicalMountains international! Innovative cluster marketing aimed at sustainable cluster internationalisation. |
Project Q3297430 in Germany |
Statements
182,675.0 Euro
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365,350.0 Euro
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50.0 percent
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25 September 2015
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31 December 2018
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MedicalMountains GmbH
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47°59'3.95"N, 8°49'7.18"E
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Mit dem Projektvorhaben MedicalMountains international! Innovative Cluster-Vermarktung zum Ziel der nachhaltigen Cluster-Internationalisierung werden die Konzeption und Erprobung innovativer Marketinginstrumente angestrebt, die den Bekanntheitsgrad und die Attraktivität des MedicalMountains Medizintechnik-Clusters global steigern. Ziel ist es, insbesondere den zu 90% kleinen und mittleren Unternehmen des Clusters die wichtige weltweite Aufmerksamkeit zu geben, die sie benötigen, um als innovationskräftige internationale Kooperationspartner gefragt zu sein. Des Weiteren soll das große Potenzial des Clusters für Fachkräfte und Investoren sichtbarer werden. Geplant sind die Konzeption einer Gemeinschafts-App, die Integration der Premium-Veranstaltung Fachpressetag international und die Entstehung eines Cluster-Films. (German)
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With the project MedicalMountains international! Innovative cluster marketing aimed at sustainable cluster internationalisation is aimed at designing and testing innovative marketing tools that increase the awareness and attractiveness of the MedicalMountains medical technology cluster globally. The aim is to give the cluster’s 90 % small and medium-sized enterprises the important global attention they need to be in demand as an innovative international cooperation partner. Furthermore, the cluster’s great potential for professionals and investors is to become more visible. Planned are the concept of a community app, the integration of the premium event Fachpressetag internationally and the creation of a cluster film. (English)
24 October 2021
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Tuttlingen
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Identifiers
DE_TEMPORARY_209
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