EFFICIENCY AND QUALITY, ‘MADE IN ITALY’ FOR THE ACHIEVEMENT OF ONLINE SALES PLATFORMS (Q2045480): Difference between revisions
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Revision as of 02:44, 17 July 2020
Project in Italy financed by DG Regio
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | EFFICIENCY AND QUALITY, ‘MADE IN ITALY’ FOR THE ACHIEVEMENT OF ONLINE SALES PLATFORMS |
Project in Italy financed by DG Regio |
Statements
27,455.0 Euro
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54,910.0 Euro
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50.0 percent
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13 June 2016
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14 May 2018
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18 May 2018
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CALZATURIFICIO NAPOLEONI S.R.L.
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43°18'19.87"N, 13°43'22.55"E
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NEL CORSO DEGLI ULTIMI 5 ANNI L¿AZIENDA HA RISCONTRATO UN RADICALE CAMBIAMENTO NEI MERCATI DI RIFERIMENTO. FINO AL 2010 LA RETE DI VENDITA ERA COMPOSTA DA AGENTI PLURIMANDATARI CHE SI RIVOLGEVANO PREVALENTEMENTE A PICCOLI DETTAGLIANTI, PERLOPIù ITALIANI. OGGI, AL CONTRARIO, IL FATTURATO Ê REALIZZATO PER L¿85% ALL¿ESTERO E SI STANNO CONSOLIDANDO IMPORTANTI PARTNERSHIP CON PLAYERS DI ALTO LIVELLO NEL SETTORE DELL¿E-COMMERCE, LE COSì DETTE PIATTAFORME DI VENDITA ONLINE. IL PUBBLICO, AL QUALE LE NUOVE COLLEZIONI SI RIVOLGONO, Ê COSTITUITO DALLE DONNE GIAPPONESI, AMERICANE O AUSTRALIANE: CIò GENERA LA NECESSITà PER IL MARCHIO NAPOLEONI DI PRESIDIARE CON INTELLIGENZA QUESTI NUOVI MERCATI, REALIZZANDO UN CAMPIONARIO ADATTO AI GUSTI DI QUESTO PUBBLICO COSì ETEROGENEO CHE ACQUISTA DALLE PIATTAFORME DI VENDITA ONLINE, ASSOCIANDO LA QUALITà DEL PRODOTTO, LO STILE E LA PERSONALITà DELLE CALZATURE MADE IN ITALY TIPICHE DEL PROPRIO MARCHIO. ALLO STESSO TEMPO IL CAMPIONARIO DEVE GESTIRE (Italian)
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OVER THE LAST 5 YEARS, HAS SEEN A RADICAL CHANGE IN THE REFERENCE MARKETS OVER THE PAST YEARS. UNTIL 2010, THE SALES NETWORK CONSISTED OF MULTI-AGENTS TARGETING MAINLY SMALL RETAILERS. TODAY, ON THE CONTRARY, YOUR TURNOVER HAS BEEN ACHIEVED FOR EXACTLY THIS REGION BY 85 % MAKING ABROAD AND LEADING TO MAJOR PARTNERSHIPS WITH A HIGH LEVEL PLAYING FIELD IN THE AREA OF E-COMMERCE, ONLINE SALES PLATFORMS. THE AUDIENCE, TO WHOM THE NEW COLLECTIONS ARE ADDRESSED, Ê MADE UP OF JAPANESE, AMERICAN OR AUSTRALIAN WOMEN: THESE NEW MARKETS, BY CREATING A SAMPLE, ADAPTED TO THE TASTES OF THIS PUBLIC, AND PURCHASING FROM ONLINE SALES PLATFORMS, COMBINING THE QUALITY OF THE PRODUCT, THE STYLE AND THE PERSONS’ SHOES OF ‘MADE IN ITALY’ SHOES TYPICAL OF THEIR OWN BRAND. AT THE SAME TIME, THE SAMPLE MUST RUN (English)
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Identifiers
B78I16000160007
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