"Art & culture - common cross-border assets in support of sustainable tourism development" (Q4295249): Difference between revisions
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Revision as of 09:26, 17 June 2022
Project Q4295249 in Romania, Bulgaria
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | "Art & culture - common cross-border assets in support of sustainable tourism development" |
Project Q4295249 in Romania, Bulgaria |
Statements
1,264,180.7 Euro
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1,487,271.41 Euro
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85.0 percent
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14 September 2018
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13 September 2021
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Veliko Tarnovo Municipality (VTM)
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43°24'36.36"N, 24°36'48.92"E
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43°4'55.20"N, 25°37'54.16"E
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43°59'39.73"N, 22°55'59.23"E
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The present concept is based on creation and development of integrated tourism product within CB region, presenting the opportunity of intersection between people and places, as part of artistic and cultural sites in historical, spatial and socio-cultural context. The cultural heritage accumulates past artistic achievements as generator of significant economic benefits to the population by providing professional and enjoyable experiences. The A&C project will help build and maintain creative links between cities across the border with a rich cultural heritage, as they face similar challenges and share common goals resulting in specific tourism product integrating the selected sites in order to show their touristic value as an example for the CB region. The aim of the project is by improvement of cultural-historical attractions in Veliko Turnovo and Calafat to create and promote common thematic route of classic and contemporain culture and art in urban environment cohabitance to support the sustainable tourism development within the CBC area. The partners have significant experience in restoration and conservation of historical and cultural monuments as well as in development of modern concepts for environmental-friendly urban spatial planning. The present project is focused on the common advantage to have protected preserved sites with cultural value on one side and contemporain art events on the other to enhance the touristic attractiveness of the targeted CB region. Ancient history and rich cultural heritage of Veliko Turnovo and Calafat already established them as remarkable tourist and cultural local centers. Unfortunately the potential of cultural heritage is not used effectively and tourists and guests of two municipalities are not proposed the necessary variety of cultural attractions and events at regional level as part of common thematic route. For that reason the intention of partners is to relate cultural - historical traditions and monuments to integrated tourism product to become an attractive destination for art and cultural tourism within CB area. Therefore have been researched other similar historical-cultural sites within CB region (in Vidin, Pleven and Craiova) which have already successfully presented to audience and tourists cultural heritage and assets of classic and contemporain art in order to be integrated into the created new thematic route under the project. Thus will result into increased range of territorial coverage and deeper impact of the CB effect caused by A&C project and directly influencing the benefits for population over CBC area. Upon envisaged activities the cultural sites Boris Denev Art Gallery in Veliko Turnovo and Marincu Palace Museum in Calafat will be upgraded to transform them into modern art centers able to attract significant number of tourists by organizing and promoting common exhibitions and open air events across the border. The overall objective of A&C project is to valorize and improve the sustainable economic use of cultural assets and common cultural heritage within the CB region through development of a joint integrated tourism product based on promotion of new common thematic route ¨Art & Culture¨. The specific objectives are to increase the number of visits, as the number of tourist nights in CB area by common activities for sustainable use of improved cultural infrastructure and attractions in order to diversificate tourist products and services at regional level. The project will contribute to the following POI: I9 – 7 nr. (16.28% of the Call’s target), incl.: - 1 created integrated tourism product “Art & Culture”, incl.: - 1 developed Thematic Route, incl. 6 cultural sites in - 4 in Bulgaria and 2 in Romania as follows: Boris Denev Regional Art Gallery (Veliko Turnovo), Marincu Palace Museum (Calafat), Vida Drama Theatre and Nikola Petrov Art gallery (Vidin), Art Gallery Donation "Svetlin Rusev Collection" (Pleven), Art Muzeum (Craiova); - 5 created joint touristic services: 2 established cultural events; 1 created web-portal; 2 created mobile apps; I10 – 4 nr. (17.39% of the Call’s target), incl.: - 1 developed Marketing Strategy of product “Art & Culture”; - 1 conducted Promotional Campaign; - 1 developed Catalog of intangible cultural heritage included in “Art & Culture ” product; - 1 developed Calendar of cultural events related to the new integrated tourism product within CB region. With the increased number of tourists in the target CB region the project will contribute to PRI: Number of tourists overnights in the CBC region - in total 400 000 (5.55% of the target for the programme period). Opening doors of famous local historical-cultural sites to international contemporary art and trends as part of regional tourist circuit will enable artists and citizens to unlock their full creative potential to take part in cultural life of targeted CB region. This way will be attracted touristic and cultural operators not only from Bulgaria and Roman (English)
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