Copy — Entrepreneurship of young people — Support for business start-up costs (Fireshop Bt. Sára Eisenbart) (Q3937173): Difference between revisions
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Our company plans to develop dynamically in the 21st century, in a part-closed, distributed market, in a specialised professional area, but which is significantly lagging behind in this field. The idea emerged as a result of the recognition of the very limited development capacity of parents’ family businesses for more than two decades, like many professionals in the field of marketing and marketing. Our parents continue their activities from 1995 to this day, in various individual and social forms of enterprise. The “Nest of Fire” can be considered a brand name which has been known since 1999 (see also: Fire nest-Kandalló Kft.), which remained in use even after the company was dissolved in 2009. Our business can be a specific example of the indirect continuation and development of a family business started around the change of regime; to sell their accumulated and partially untapped experience. In the mapping of the market in the professional area, we are starting from the perspective of the end-user. In price and aesthetically the basic product is the stove tile and fireplace, within the latter the basic, middle and upper (price) categories can be significantly separated. Smoke-flow non-timber structures (brick stoves, furnaces) and built garden ovens with at least two functions do not have such a predominant basic product. The inherent day-to-day heating and food preparation function was largely reduced, but almost parallel to this, the role of interior design (aesthetics) increased, following changes in general architectural-technical solutions and interior design trends. Professional operators focus on the marketing of the main basic products of a manufacturer of their own production or of a major import producer, while the supply and purchase of the numerous necessary professions of specific construction components and accessories for use is to a large extent ‘random’. The market as a whole is characterised by fragmentation, separation and in many respects a lack of professional knowledge (new products, technologies and the characteristics of different structures within the territory). Over the past 20 years, the size of the overall demand is smaller, and the range of variants that meet the needs has increased more. Demand increases in proportion to the increase in the number of housing constructions, except for tile stoves (high price, ‘old-fashioned’). Within 2-3 years, the aim of the company is to make it easier for end-customers and builders to find out, choose and buy information, choices and purchases, covering all related products available in the country. This will increase (maximising) the turnover of marketable products and crowd out unfair businesses and products of unacceptable quality. Starting with the collection of stove doors, utility accessories, construction materials and components (current sources of supply), we emphasise the objective, reliable and customer-centric mediation role for both professional actors (builders) and customers, complemented by the distribution (increasing capacity) of fireplaces and a wide range of works. With the products of additional fireplace fireplace manufacturers, we are gradually expanding the range of products and services (design and construction techniques) related to the construction of garden ovens, even domestically, as a separate area from the beginning. We build on the production capacity of the Fire Nest further small-value niche production and manufacturing at other manufacturers. We plan an active professional community participation and design, and this is also our express financial interest in the relevant segments of our product range. We consider the basic and detailed design and flexible changeability of our webshop to be the crucial basis of our marketing activities, as this is the primary and complete picture of our business (outside the exhibition). As a specialised store, in this professional area (since it is based on very long-term constructions), it is crucial that all our potential buyers reach as easily as possible the reasonably transparent range of products they need and connect, including the existing alternatives (price, quality, style) and the information individually needed for their decision, both in depth and in form. We have prepared this business plan (with the help of our parents) with conservative restraint and caution; our own options and expectations are undercutting, rather overthinking the risks. Our planned revenues were mainly based on the market knowledge of the Fire Nest, e.g. seasonal fluctuations, distribution of product types. Average margins of 15 %, 18 %, 20 % were deliberately minimised. The start-up capital of HUF 3 million to be awarded under the tender would enable us to ensure our current living standards in the first year, the second year, together with a minimum amount of occasional work. (English) | |||||||||||||||
| Property / summary: Our company plans to develop dynamically in the 21st century, in a part-closed, distributed market, in a specialised professional area, but which is significantly lagging behind in this field. The idea emerged as a result of the recognition of the very limited development capacity of parents’ family businesses for more than two decades, like many professionals in the field of marketing and marketing. Our parents continue their activities from 1995 to this day, in various individual and social forms of enterprise. The “Nest of Fire” can be considered a brand name which has been known since 1999 (see also: Fire nest-Kandalló Kft.), which remained in use even after the company was dissolved in 2009. Our business can be a specific example of the indirect continuation and development of a family business started around the change of regime; to sell their accumulated and partially untapped experience. In the mapping of the market in the professional area, we are starting from the perspective of the end-user. In price and aesthetically the basic product is the stove tile and fireplace, within the latter the basic, middle and upper (price) categories can be significantly separated. Smoke-flow non-timber structures (brick stoves, furnaces) and built garden ovens with at least two functions do not have such a predominant basic product. The inherent day-to-day heating and food preparation function was largely reduced, but almost parallel to this, the role of interior design (aesthetics) increased, following changes in general architectural-technical solutions and interior design trends. Professional operators focus on the marketing of the main basic products of a manufacturer of their own production or of a major import producer, while the supply and purchase of the numerous necessary professions of specific construction components and accessories for use is to a large extent ‘random’. The market as a whole is characterised by fragmentation, separation and in many respects a lack of professional knowledge (new products, technologies and the characteristics of different structures within the territory). Over the past 20 years, the size of the overall demand is smaller, and the range of variants that meet the needs has increased more. Demand increases in proportion to the increase in the number of housing constructions, except for tile stoves (high price, ‘old-fashioned’). Within 2-3 years, the aim of the company is to make it easier for end-customers and builders to find out, choose and buy information, choices and purchases, covering all related products available in the country. This will increase (maximising) the turnover of marketable products and crowd out unfair businesses and products of unacceptable quality. Starting with the collection of stove doors, utility accessories, construction materials and components (current sources of supply), we emphasise the objective, reliable and customer-centric mediation role for both professional actors (builders) and customers, complemented by the distribution (increasing capacity) of fireplaces and a wide range of works. With the products of additional fireplace fireplace manufacturers, we are gradually expanding the range of products and services (design and construction techniques) related to the construction of garden ovens, even domestically, as a separate area from the beginning. We build on the production capacity of the Fire Nest further small-value niche production and manufacturing at other manufacturers. We plan an active professional community participation and design, and this is also our express financial interest in the relevant segments of our product range. We consider the basic and detailed design and flexible changeability of our webshop to be the crucial basis of our marketing activities, as this is the primary and complete picture of our business (outside the exhibition). As a specialised store, in this professional area (since it is based on very long-term constructions), it is crucial that all our potential buyers reach as easily as possible the reasonably transparent range of products they need and connect, including the existing alternatives (price, quality, style) and the information individually needed for their decision, both in depth and in form. We have prepared this business plan (with the help of our parents) with conservative restraint and caution; our own options and expectations are undercutting, rather overthinking the risks. Our planned revenues were mainly based on the market knowledge of the Fire Nest, e.g. seasonal fluctuations, distribution of product types. Average margins of 15 %, 18 %, 20 % were deliberately minimised. The start-up capital of HUF 3 million to be awarded under the tender would enable us to ensure our current living standards in the first year, the second year, together with a minimum amount of occasional work. (English) / rank | |||||||||||||||
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| Property / summary: Our company plans to develop dynamically in the 21st century, in a part-closed, distributed market, in a specialised professional area, but which is significantly lagging behind in this field. The idea emerged as a result of the recognition of the very limited development capacity of parents’ family businesses for more than two decades, like many professionals in the field of marketing and marketing. Our parents continue their activities from 1995 to this day, in various individual and social forms of enterprise. The “Nest of Fire” can be considered a brand name which has been known since 1999 (see also: Fire nest-Kandalló Kft.), which remained in use even after the company was dissolved in 2009. Our business can be a specific example of the indirect continuation and development of a family business started around the change of regime; to sell their accumulated and partially untapped experience. In the mapping of the market in the professional area, we are starting from the perspective of the end-user. In price and aesthetically the basic product is the stove tile and fireplace, within the latter the basic, middle and upper (price) categories can be significantly separated. Smoke-flow non-timber structures (brick stoves, furnaces) and built garden ovens with at least two functions do not have such a predominant basic product. The inherent day-to-day heating and food preparation function was largely reduced, but almost parallel to this, the role of interior design (aesthetics) increased, following changes in general architectural-technical solutions and interior design trends. Professional operators focus on the marketing of the main basic products of a manufacturer of their own production or of a major import producer, while the supply and purchase of the numerous necessary professions of specific construction components and accessories for use is to a large extent ‘random’. The market as a whole is characterised by fragmentation, separation and in many respects a lack of professional knowledge (new products, technologies and the characteristics of different structures within the territory). Over the past 20 years, the size of the overall demand is smaller, and the range of variants that meet the needs has increased more. Demand increases in proportion to the increase in the number of housing constructions, except for tile stoves (high price, ‘old-fashioned’). Within 2-3 years, the aim of the company is to make it easier for end-customers and builders to find out, choose and buy information, choices and purchases, covering all related products available in the country. This will increase (maximising) the turnover of marketable products and crowd out unfair businesses and products of unacceptable quality. Starting with the collection of stove doors, utility accessories, construction materials and components (current sources of supply), we emphasise the objective, reliable and customer-centric mediation role for both professional actors (builders) and customers, complemented by the distribution (increasing capacity) of fireplaces and a wide range of works. With the products of additional fireplace fireplace manufacturers, we are gradually expanding the range of products and services (design and construction techniques) related to the construction of garden ovens, even domestically, as a separate area from the beginning. We build on the production capacity of the Fire Nest further small-value niche production and manufacturing at other manufacturers. We plan an active professional community participation and design, and this is also our express financial interest in the relevant segments of our product range. We consider the basic and detailed design and flexible changeability of our webshop to be the crucial basis of our marketing activities, as this is the primary and complete picture of our business (outside the exhibition). As a specialised store, in this professional area (since it is based on very long-term constructions), it is crucial that all our potential buyers reach as easily as possible the reasonably transparent range of products they need and connect, including the existing alternatives (price, quality, style) and the information individually needed for their decision, both in depth and in form. We have prepared this business plan (with the help of our parents) with conservative restraint and caution; our own options and expectations are undercutting, rather overthinking the risks. Our planned revenues were mainly based on the market knowledge of the Fire Nest, e.g. seasonal fluctuations, distribution of product types. Average margins of 15 %, 18 %, 20 % were deliberately minimised. The start-up capital of HUF 3 million to be awarded under the tender would enable us to ensure our current living standards in the first year, the second year, together with a minimum amount of occasional work. (English) / qualifier | |||||||||||||||
point in time: 8 February 2022
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Revision as of 22:18, 8 February 2022
Project Q3937173 in Hungary
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Copy — Entrepreneurship of young people — Support for business start-up costs (Fireshop Bt. Sára Eisenbart) |
Project Q3937173 in Hungary |
Statements
3,283,695 forint
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4,242,500.0 forint
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77.399818 percent
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28 March 2018
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27 March 2019
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Tűzfészek-Fireshop Betéti Társaság
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47°38'30.44"N, 18°35'12.52"E
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Vállalkozásunk speciális szakmaterületen, egy részben zárt, felosztott piacon tervezi a XXI. században dinamikus fejlődésnek indult és terjedő, ám ezen szakterületen tetemes lemaradásban lévő internet alapú szakkereskedelmi tevékenységét. Az ötlet a szülők már több mint két évtizedes családi vállalkozásának - a szakterület számos szereplőjéhez hasonlóan - elsősorban marketing és értékesítési területen való igen korlátozott fejlődőképessége felismerése nyomán született meg. Szüleink tevékenységüket 1995-től a mai napig folytatják, különböző egyéni és társas vállalkozási formákban. A „Tűzfészek” márkanévnek tekinthető, mely 1999 óta (ld. Tűzfészek-Kandalló Kft.), a cég 2009-ben történt megszűnését követően is használatban maradt. Vállalkozásunk sajátos példája lehet a rendszerváltás környékén megkezdett családi vállalkozásuk közvetett továbbvitelének, fejlesztésének; felhalmozódott és részben kiaknázatlan tapasztalataik értékesítésének. A szakmaterület piacának feltérképezésében - a végfelhasználó szemszögével megegyezően - a teljes építményekből indulunk ki. Árban és esztétikailag meghatározó alaptermék a kályhacsempe és a kandalló tűztér, az utóbbin belül az alap-, közép- és felső (ár)kategória is érdemben elkülöníthető. A füstjáratos nem csempés építmények (téglakályha, kemence), valamint a legalább két funkcióval rendelkező épített kerti sütők nem rendelkeznek ennyire meghatározó alaptermékkel. Az eredendő, mindennapos fűtő- és ételkészítési funkció nagy mértékben háttérbe szorult, de ezzel szinte párhuzamosan növekedett a belsőépítészeti (esztétikai) szerep, az általános építészeti-műszaki megoldások és belsőépítészeti trendek változásait követve. A szakmabeli piaci szereplők vagy a saját gyártású, vagy egy fő import gyártó meghatározó alaptermékeinek forgalmazására koncentrálnak, miközben a számtalan szükséges szakma specifikus építési alkatrész és használati kiegészítő értékesítése, beszerzési lehetősége nagy mértékben „véletlenszerű”. A piac egészére jellemző a széttagoltság, elkülönültség, sok tekintetben a szakmai ismeretek hiánya (új termékek, technológiák, ill. a területen belüli eltérő építmények sajátosságai). Az elmúlt 20 évben a kereslet egészének mérete kisebb, azon belül az igényeket kielégítő változatok skálája nagyobb mértékben nőtt. A lakásépítések számának növekedésével arányosan nő a kereslet, kivéve a cserépkályhákat (magas ár, „régimódi”). A vállalkozás 2-3 éven belüli célja, hogy webszakáruháza kínálata az országban elérhető valamennyi kapcsolódó terméket lefedve mind a végső vásárlók, mind az építők számára megkönnyítse a tájékozódást, választást, vásárlást. Ezáltal a piacképes termékek forgalmát növelje (maximalizálja), a tisztességtelen vállalkozásokat ill. elfogadhatatlan minőségű termékeket kiszorítsa. Indulásként a kályhaajtók, használati kiegészítők, építési anyagok és alkatrészek (aktuális beszerzési források) összegyűjtésével hangsúlyozzuk mind a szakmai szereplők (építők), mind a vásárlók felé az objektív, megbízható és vevőközpontú közvetítői szerepet, ezt egészíti ki a Tűzfészek tűztereinek és széles kivitelezés kínálatának forgalmazása (kapacitásának növelése). További kandalló tűztér gyártók termékeivel fokozatosan bővítjük a kínálatot, kezdettől külön területként kezeljük a kerti sütők - akár házilagos - építéséhez kapcsolódó termékeket és szolgáltatásokat (tervezési, építési technikák). A Tűzfészek gyártási kapacitására építünk további kisebb értékű hiánypótló termék-előállítást, ill. más gyártóknál való gyártatást. Aktív szakmai közösségi részvételt és kialakítást tervezünk, termékkínálatunk vonatkozó szegmenseiben ez kifejezett anyagi érdekeltségünk is. Webáruházunk alapvető és részletekbe menő kialakítását és rugalmas változtathatóságát marketing tevékenységünk döntő alapjának tekintjük, hiszen vállalkozásunkról (a kiállításon kívül) ez az elsődleges és teljes kép. Szakáruházként, ráadásul ezen a szakmaterületen (mivel nagyon hosszú távra szóló építményekre alapul), döntő jelentőségű, hogy minden lehetséges vásárlónk a lehető legkönnyebben érje el a számára szükséges és kapcsolható termékek ésszerűen áttekinthető körét, azon belül a létező alternatívákat (árban, minőségben, stílusban), valamint a döntéséhez egyedileg szükséges információkat mind mélységében, mind formájában. Jelen üzleti tervünket (szüleink segítségével) konzervatív visszafogottsággal és óvatossággal készítettük el; saját lehetőségeinket és várakozásainkat inkább alá-, a kockázatokat inkább felültervezve. Tervezett bevételeinket elsősorban a Tűzfészek piaci ismereteire alapoztuk, pl. szezonális ingadozás, terméktípusok megoszlása. A 15%, 18%, 20% átlag árréseket szándékosan minimalizáltuk. A pályázat keretében elnyerhető 3 millió Ft kezdőtőke lehetővé tenné számunkra, hogy az első évben egyikünk, a második évben már mindketten - legfeljebb minimális alkalmi munkával kiegészítve - biztosítsuk jelenlegi megélhetési színvonalunkat. (Hungarian)
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Our company plans to develop dynamically in the 21st century, in a part-closed, distributed market, in a specialised professional area, but which is significantly lagging behind in this field. The idea emerged as a result of the recognition of the very limited development capacity of parents’ family businesses for more than two decades, like many professionals in the field of marketing and marketing. Our parents continue their activities from 1995 to this day, in various individual and social forms of enterprise. The “Nest of Fire” can be considered a brand name which has been known since 1999 (see also: Fire nest-Kandalló Kft.), which remained in use even after the company was dissolved in 2009. Our business can be a specific example of the indirect continuation and development of a family business started around the change of regime; to sell their accumulated and partially untapped experience. In the mapping of the market in the professional area, we are starting from the perspective of the end-user. In price and aesthetically the basic product is the stove tile and fireplace, within the latter the basic, middle and upper (price) categories can be significantly separated. Smoke-flow non-timber structures (brick stoves, furnaces) and built garden ovens with at least two functions do not have such a predominant basic product. The inherent day-to-day heating and food preparation function was largely reduced, but almost parallel to this, the role of interior design (aesthetics) increased, following changes in general architectural-technical solutions and interior design trends. Professional operators focus on the marketing of the main basic products of a manufacturer of their own production or of a major import producer, while the supply and purchase of the numerous necessary professions of specific construction components and accessories for use is to a large extent ‘random’. The market as a whole is characterised by fragmentation, separation and in many respects a lack of professional knowledge (new products, technologies and the characteristics of different structures within the territory). Over the past 20 years, the size of the overall demand is smaller, and the range of variants that meet the needs has increased more. Demand increases in proportion to the increase in the number of housing constructions, except for tile stoves (high price, ‘old-fashioned’). Within 2-3 years, the aim of the company is to make it easier for end-customers and builders to find out, choose and buy information, choices and purchases, covering all related products available in the country. This will increase (maximising) the turnover of marketable products and crowd out unfair businesses and products of unacceptable quality. Starting with the collection of stove doors, utility accessories, construction materials and components (current sources of supply), we emphasise the objective, reliable and customer-centric mediation role for both professional actors (builders) and customers, complemented by the distribution (increasing capacity) of fireplaces and a wide range of works. With the products of additional fireplace fireplace manufacturers, we are gradually expanding the range of products and services (design and construction techniques) related to the construction of garden ovens, even domestically, as a separate area from the beginning. We build on the production capacity of the Fire Nest further small-value niche production and manufacturing at other manufacturers. We plan an active professional community participation and design, and this is also our express financial interest in the relevant segments of our product range. We consider the basic and detailed design and flexible changeability of our webshop to be the crucial basis of our marketing activities, as this is the primary and complete picture of our business (outside the exhibition). As a specialised store, in this professional area (since it is based on very long-term constructions), it is crucial that all our potential buyers reach as easily as possible the reasonably transparent range of products they need and connect, including the existing alternatives (price, quality, style) and the information individually needed for their decision, both in depth and in form. We have prepared this business plan (with the help of our parents) with conservative restraint and caution; our own options and expectations are undercutting, rather overthinking the risks. Our planned revenues were mainly based on the market knowledge of the Fire Nest, e.g. seasonal fluctuations, distribution of product types. Average margins of 15 %, 18 %, 20 % were deliberately minimised. The start-up capital of HUF 3 million to be awarded under the tender would enable us to ensure our current living standards in the first year, the second year, together with a minimum amount of occasional work. (English)
8 February 2022
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Bajna, Komárom-Esztergom
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Identifiers
GINOP-5.2.3-16-2018-00674
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