INNOVATION AND NEW BUSINESS MODEL IN NATURELLO (Q4243617): Difference between revisions
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(Changed label, description and/or aliases in en: Setting new description) |
(Changed label, description and/or aliases in en, and other parts: Adding English translations) |
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INNOVATION AND NEW BUSINESS MODEL IN NATURELLO | |||||||||||||||
| Property / summary | |||||||||||||||
NATURELLO HAS ITS ROOTS IN THE EXPERIENCE THAT THE BURATTI FAMILY HAS ACCUMULATED IN AGRICULTURAL CULTIVATION SINCE THE BEGINNING OF THE LAST CENTURY IN THE FLOURISHING AREA OF THE BERICI HILLS. CURRENTLY IT IS A PARTNER FOR MANY FOOD COMPANIES TO WHICH IT PROVIDES TAILOR-MADE SOLUTIONS PESTS, SAUCES, SEMI-FINISHED VEGETABLES, SAUCES FOR READY MEALS, ETC. TODAY, FOLLOWING A COMPARATIVE MARKET ANALYSIS OF COMPETITION, IT HAS COME TO THE CONCLUSION AND DECIDED TO CREATE A NEW PRODUCT LINE THAT WILL COVER NEW CONSUMER SEGMENTS, WITH A TARGET CONSUMER AGED BETWEEN 20 AND 45 YEARS. WITH THE HELP OF STRATEGIC CONSULTING AND COMMUNICATION FOR WHICH THE PUBLIC CONTRIBUTION IS REQUESTED WE INTEND TO LAUNCH A NEW BRAND THAT SUPPORTS A NEW LINE OF INNOVATIVE PRODUCTS CURRENTLY NOT PRESENT ON THE ITALIAN MARKET AND THAT CAN ALSO FIND A SPACE IN THE EUROPEAN AND OVERSEAS MARKETS FOR THEIR CHARACTERISATION OF MEDITERRANEITY‘AND ITALIANITY’ (English) | |||||||||||||||
| Property / summary: NATURELLO HAS ITS ROOTS IN THE EXPERIENCE THAT THE BURATTI FAMILY HAS ACCUMULATED IN AGRICULTURAL CULTIVATION SINCE THE BEGINNING OF THE LAST CENTURY IN THE FLOURISHING AREA OF THE BERICI HILLS. CURRENTLY IT IS A PARTNER FOR MANY FOOD COMPANIES TO WHICH IT PROVIDES TAILOR-MADE SOLUTIONS PESTS, SAUCES, SEMI-FINISHED VEGETABLES, SAUCES FOR READY MEALS, ETC. TODAY, FOLLOWING A COMPARATIVE MARKET ANALYSIS OF COMPETITION, IT HAS COME TO THE CONCLUSION AND DECIDED TO CREATE A NEW PRODUCT LINE THAT WILL COVER NEW CONSUMER SEGMENTS, WITH A TARGET CONSUMER AGED BETWEEN 20 AND 45 YEARS. WITH THE HELP OF STRATEGIC CONSULTING AND COMMUNICATION FOR WHICH THE PUBLIC CONTRIBUTION IS REQUESTED WE INTEND TO LAUNCH A NEW BRAND THAT SUPPORTS A NEW LINE OF INNOVATIVE PRODUCTS CURRENTLY NOT PRESENT ON THE ITALIAN MARKET AND THAT CAN ALSO FIND A SPACE IN THE EUROPEAN AND OVERSEAS MARKETS FOR THEIR CHARACTERISATION OF MEDITERRANEITY‘AND ITALIANITY’ (English) / rank | |||||||||||||||
Normal rank | |||||||||||||||
| Property / summary: NATURELLO HAS ITS ROOTS IN THE EXPERIENCE THAT THE BURATTI FAMILY HAS ACCUMULATED IN AGRICULTURAL CULTIVATION SINCE THE BEGINNING OF THE LAST CENTURY IN THE FLOURISHING AREA OF THE BERICI HILLS. CURRENTLY IT IS A PARTNER FOR MANY FOOD COMPANIES TO WHICH IT PROVIDES TAILOR-MADE SOLUTIONS PESTS, SAUCES, SEMI-FINISHED VEGETABLES, SAUCES FOR READY MEALS, ETC. TODAY, FOLLOWING A COMPARATIVE MARKET ANALYSIS OF COMPETITION, IT HAS COME TO THE CONCLUSION AND DECIDED TO CREATE A NEW PRODUCT LINE THAT WILL COVER NEW CONSUMER SEGMENTS, WITH A TARGET CONSUMER AGED BETWEEN 20 AND 45 YEARS. WITH THE HELP OF STRATEGIC CONSULTING AND COMMUNICATION FOR WHICH THE PUBLIC CONTRIBUTION IS REQUESTED WE INTEND TO LAUNCH A NEW BRAND THAT SUPPORTS A NEW LINE OF INNOVATIVE PRODUCTS CURRENTLY NOT PRESENT ON THE ITALIAN MARKET AND THAT CAN ALSO FIND A SPACE IN THE EUROPEAN AND OVERSEAS MARKETS FOR THEIR CHARACTERISATION OF MEDITERRANEITY‘AND ITALIANITY’ (English) / qualifier | |||||||||||||||
point in time: 2 February 2022
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Revision as of 06:46, 2 February 2022
Project Q4243617 in Italy
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | INNOVATION AND NEW BUSINESS MODEL IN NATURELLO |
Project Q4243617 in Italy |
Statements
8,000.0 Euro
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16,000.0 Euro
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50.0 percent
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NATURELLO S.R.L.
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NATURELLO AFFONDA LE PROPRIE RADICI NELL - ESPERIENZA CHE LA FAMIGLIA BURATTI HA ACCUMULATO NELLA COLTIVAZIONE AGRICOLA SIN DALL - INIZIO DEL SECOLO SCORSO NELLA FIORENTE ZONA DEI COLLI BERICI. ATTUALMENTE E' UN PARTNER PER MOLTE AZIENDE ALIMENTARI ALLE QUALI FORNISCE SOLUZIONI SU MISURA PESTI, SUGHI, SEMILAVORATI VEGETALI, SUGHI PER PIATTI PRONTI, ECC. OGGI, A SEGUITO DI UN - ANALISI DI MERCATO COMPARATIVA DELLA CONCORRENZA, SI E' ARRIVATI ALLA CONCLUSIONE E DECISIONE DI CREARE UNA NUOVA LINEA DI PRODOTTI CHE ANDRANNO A COPRIRE NUOVE FASCE DI CONSUMO, CON UN TARGET CONSUMATORE DI ETA' COMPRESA TRA I 20 E I 45 ANNI. CON L - AUSILIO DELLA CONSULENZA STRATEGICA E DI COMUNICAZIONE PER LA QUALE SI CHIEDE IL CONTRIBUTO PUBBLICO SI INTENDE LANCIARE UN NUOVO BRAND CHE SUPPORTI UNA NUOVA LINEA DI PRODOTTI INNOVATIVI ATTUALMENTE NON PRESENTI SUL MERCATO ITALIA E CHE POSSONO TROVARE UNO SPAZIO ANCHE NEI MERCATI EUROPEI ED OLTREMARE PER LA LORO CARATTERIZZAZIONE DI MEDITERRANEITA' ED ITALIANITA' (Italian)
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NATURELLO HAS ITS ROOTS IN THE EXPERIENCE THAT THE BURATTI FAMILY HAS ACCUMULATED IN AGRICULTURAL CULTIVATION SINCE THE BEGINNING OF THE LAST CENTURY IN THE FLOURISHING AREA OF THE BERICI HILLS. CURRENTLY IT IS A PARTNER FOR MANY FOOD COMPANIES TO WHICH IT PROVIDES TAILOR-MADE SOLUTIONS PESTS, SAUCES, SEMI-FINISHED VEGETABLES, SAUCES FOR READY MEALS, ETC. TODAY, FOLLOWING A COMPARATIVE MARKET ANALYSIS OF COMPETITION, IT HAS COME TO THE CONCLUSION AND DECIDED TO CREATE A NEW PRODUCT LINE THAT WILL COVER NEW CONSUMER SEGMENTS, WITH A TARGET CONSUMER AGED BETWEEN 20 AND 45 YEARS. WITH THE HELP OF STRATEGIC CONSULTING AND COMMUNICATION FOR WHICH THE PUBLIC CONTRIBUTION IS REQUESTED WE INTEND TO LAUNCH A NEW BRAND THAT SUPPORTS A NEW LINE OF INNOVATIVE PRODUCTS CURRENTLY NOT PRESENT ON THE ITALIAN MARKET AND THAT CAN ALSO FIND A SPACE IN THE EUROPEAN AND OVERSEAS MARKETS FOR THEIR CHARACTERISATION OF MEDITERRANEITY‘AND ITALIANITY’ (English)
2 February 2022
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POJANA MAGGIORE
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