Marketing and Media Communication (Q3312816): Difference between revisions
Jump to navigation
Jump to search
(Changed an Item: Edited by the materialized bot - inferring region from the coordinates) |
(Changed an Item: Edited by the beneficiary bot - attach the beneficiary based on the string) |
||
| Property / beneficiary | |||
| Property / beneficiary: Q3383117 / rank | |||
Normal rank | |||
Revision as of 17:40, 26 October 2021
Project Q3312816 in Germany
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Marketing and Media Communication |
Project Q3312816 in Germany |
Statements
101,830.08 Euro
0 references
210,436.2 Euro
0 references
48.39 percent
0 references
1 January 2019
0 references
30 June 2022
0 references
Hochschule Mainz
0 references
50°0'4.43"N, 8°16'34.50"E
0 references
55128
0 references
Ziel ist die Untersuchung von Data Analytics und KI in den Nutzungsfeldern Marketingautomations- und Video-on-Demand-Systeme. Digitalisierung lokaler Werbeprodukte soll mittels Marketingautomation auf Basis digitaler Sichtbarkeitsanalyse optimiert werden, ebenso die Empfehlungen für VoD-Systeme. (German)
0 references
The aim is to investigate data analytics and AI in the fields of marketing automation and video-on-demand systems. Digitalisation of local advertising products is to be optimised by means of marketing automation based on digital visibility analysis, as well as the recommendations for VoD systems. (English)
25 October 2021
0 references
Mainz, Kreisfreie Stadt
0 references
Identifiers
DE_TEMPORARY_15603
0 references