ACTION 3.4.2 ROP ERDF 2014-20 PANOTEC BRANDING PROGRAMME (Q2074715)
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Project Q2074715 in Italy
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | ACTION 3.4.2 ROP ERDF 2014-20 PANOTEC BRANDING PROGRAMME |
Project Q2074715 in Italy |
Statements
3,000.0 Euro
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6,000.0 Euro
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50.0 percent
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4 May 2018
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27 August 2018
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31 October 2018
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PANOTEC S.R.L.
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Q295343 (Deleted Item)
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45°47'16.22"N, 12°21'39.42"E
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L - AZIENDA VUOLE SVILUPPARE UN PROPRIO BRAND CON IL QUALE ENTRARE IN DUE NUOVI MERCATI, FRANCIA E GERMANIA, IN CUI OGGI OPERA SOLO CON VENDITE SPORADICHE. L - OBBIETTIVO E' LA CREAZIONE DI UN BRAND COMPETITIVO E LA SUA PROMOZIONE CON UNA PIANIFICAZIONE STRATEGICA AD HOC PER RIUSCIRE A COGLIERE TUTTE LE OPPORTUNITA' CHE IL MERCATO OFFRE. ENTRARE IN NUOVI MERCATI CON UN MARCHIO PROPRIO PERMETTERA' DI FARCI CONOSCERE E DI FIDELIZZARE IL CLIENTE AL NOSTRO BRAND. VOGLIAMO PUNTARE SUL MADE IN ITALY E SUL LEGAME DIRETTO CON IL CLIENTE EVITANDO DI CREARE UNA CATENA DI DISTRIBUZIONE TROPPO AMPIA CHE NON RIUSCIAMO A CONTROLLARE. CREARSI UN BRAND E' UN PRIMO PASSO PER IMPORSI COME LEADER DEL SETTORE DELLE SCATOLE SU MISURA A LIVELLO GLOBALE. (Italian)
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L — A COMPANY WANTS TO DEVELOP ITS OWN BRAND WITH WHICH TO ENTER TWO NEW MARKETS, FRANCE AND GERMANY, WHERE ONLY SPORADIC SALES ARE ACTIVE TODAY. THE OBJECTIVE IS THE CREATION OF A COMPETITIVE BRAND AND ITS PROMOTION WITH AD HOC STRATEGIC PLANNING IN ORDER TO BE ABLE TO GRASP ALL THE OPPORTUNITIES THAT THE MARKET OFFERS. ENTERING NEW MARKETS WITH A BRAND NAME WILL MAKE IT POSSIBLE TO MAKE US KNOW AND RETAIN THE CLIENT TO OUR BRAND. WE WANT TO FOCUS ON MADE IN ITALY AND THE DIRECT LINK WITH THE CUSTOMER AND AVOID CREATING A TOO LARGE DISTRIBUTION CHAIN THAT IS NOT ABLE TO CONTROL. CREATING A BRAND IS A FIRST STEP TO ESTABLISH ITSELF AS A LEADER IN THE GLOBAL PACKETS OF BOXES. (English)
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Identifiers
B77H18001590009
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