IT INFRASTRUCTURE INNOVATION TO STRENGTHEN L COMMERCIAL/MARKETING AND L’INTERNAL ORGANISATION IN ORDER TO DEVELOP NEW COLLECTIONS OF FASHION. (Q2045938)
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Project Q2045938 in Italy
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Â IT INFRASTRUCTURE INNOVATION TO STRENGTHEN LÂ COMMERCIAL/MARKETING AND LÂ’INTERNAL ORGANISATION IN ORDER TO DEVELOP NEW COLLECTIONS OF FASHION. |
Project Q2045938 in Italy |
Statements
50,000.0 Euro
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100,000.0 Euro
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50.0 percent
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18 November 2016
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27 September 2018
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BROS MANIFATTURE S.R.L.
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Q287107 (Deleted Item)
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43°6'42.16"N, 13°36'10.73"E
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IL PROGETTO Ê DIRETTO AD INCENTIVARE IL LIVELLO DI COMMERCIALIZZAZIONE DI PRODOTTI BROS MANIFATTURE (E QUINDI DEL MADE IN ITALY) A LIVELLO INTERNAZIONALE ATTRAVERSO UN INTERVENTO GLOBALE DI INNOVAZIONE DELL¿ATTUALE INFRASTRUTTURA INFORMATICA LA QUALE CARATTERIZZERà MOLTI SETTORI AZIENDALI DETERMINANDO PRIMARIAMENTE BENEFICI EFFETTI SULL¿ORGANIZZAZIONE INTERNA E SUI SERVIZI GARANTITI AL MERCATO. BROSWAY CREDE CHE LO SVILUPPO SIA CENTRALE PER AUMENTARE IL PROPRIO BUSINESS. PER QUESTA RAGIONE SI INTENDE DOTARE DI UN¿INFRASTRUTTURA TECNOLOGICAMENTE ADEGUATA IN GRADO DI IMPLEMENTARE IL LIVELLO DELLE VENDITE ANCHE SU NUOVI MERCATI INTERNAZIONALI OLTRE A CONSENTIRE UN RAZIONALE E OTTIMIZZATO FLUSSO INFORMATIVO TRA I PUNTI DI DISTRIBUZIONE DEI PRODOTTI A MARCHIO, LA RETE VENDITA E L¿HEADQUARTER AZIENDALE. L¿AZIENDA HA IDENTIFICATO LA NECESSITà DI AGGIUNGERE AI CANALI TRADIZIONALI DI VENDITA ANCHE QUELLO DEL COMMERCIO ELETTRONICO B2B/B2C, GIà IN PARTE PRESENTE MA IN UNA FORMA NON ADE (Italian)
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THIS PROJECT AIMS TO STIMULATE THE LEVEL OF MARKETING OF BROS MANUFACTURED (AND SUBSEQUENTLY ‘MADE IN ITALY’ PRODUCTS) PRODUCTS AT INTERNATIONAL LEVEL THROUGH A GLOBAL INNOVATION INTERVENTION OF THE CURRENT IT INFRASTRUCTURE, WHICH HAS PRIMARILY BENEFICIAL EFFECTS ON INTERNAL ORGANISATION AND GUARANTEED SERVICES ON THE MARKET. BROSWAY BELIEVES THAT DEVELOPMENT IS CENTRAL TO INCREASING ITS BUSINESS. FOR THIS REASON, IT IS INTENDED TO EQUIP ITSELF WITH A TECHNOLOGICALLY ADEQUATE INFRASTRUCTURE WHICH IS CAPABLE OF IMPLEMENTING THE LEVEL OF SALES, INCLUDING ON NEW INTERNATIONAL MARKETS, IN ADDITION TO ALLOWING A RATIONAL AND OPTIMISED FLOW OF INFORMATION BETWEEN THE DISTRIBUTION POINTS OF THE BRANDED GOODS, THE SALES NETWORK AND THE BUSINESS NETWORK. THIS COMPANY HAS IDENTIFIED THE NEED TO ADD TO THE TRADITIONAL SALES CHANNELS ALSO THE B2B/B2C ELECTRONIC COMMERCE CHANNELS, PART OF WHICH IS NOT ADE. (English)
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Identifiers
B86G17000430007
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