DESIGN, PRODUCTION AND LAUNCH OF A NEW MODEL OF WOMEN’S FOOTWEAR FOR INTERNATIONAL MARKETS (Q2045456)
Jump to navigation
Jump to search
Project Q2045456 in Italy
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | DESIGN, PRODUCTION AND LAUNCH OF A NEW MODEL OF WOMEN’S FOOTWEAR FOR INTERNATIONAL MARKETS |
Project Q2045456 in Italy |
Statements
50,000.0 Euro
0 references
100,000.0 Euro
0 references
50.0 percent
0 references
1 June 2016
0 references
21 May 2018
0 references
18 May 2018
0 references
FASHION MARKET SRL
0 references
43°18'19.87"N, 13°43'22.55"E
0 references
OBIETTIVO DEL PROGETTO Ê LA CREAZIONE/REALIZZAZIONE DI UNA NUOVA CALZATURA DA DONNA, CHE SARà CHIAMATA ¿MITA¿ CHE PERMETTA DI ACCRESCERE LA QUOTA DI MERCATO NEL TARGET DONNA SIA IN ITALIA CHE ALL¿ESTERO, ATTRAVERSO IL RESTYLING DI UN MODELLO STORICO DEL BRAND, LA MITA. NATA NEL 1997 LA MITA ERA UN BEST SELLER DEL MARCHIO BARLEYCORN, PENSATA DA UN CONCETTO SNEAKER MINIMALISTA CON LINEE FEMMINILI ABBINATE ALLA LEGGEREZZA E AL CONFORT. OGGI, L¿AZIENDA PUNTA AD INTERPRETARE QUESTO MODELLO STORICO, MANTENENDO SOLIDO IL SUO DNA, MA AL TEMPO STESSO RIDEFINENDO IL DESIGN, LA TECNICA DI LAVORAZIONE E LA CREATIVITà , CON MOLTEPLICI OBIETTIVI: - AUMENTO DEL PORTAFOGLIO PRODOTTI, CON L¿INSERIMENTO DI UNA BALLERINA CON LAVORAZIONE A ¿SACCHETTO¿; - RESTYLING DEL DESIGN IN CHIAVE CONTEMPORANEA; E CON FORMA PIù FEMMINILE RISPETTO ALLA MITA ORIGINALE - INGRESSO IN NUOVI MERCATI SIA ITALIA CHE ESTERO, CON AUMENTO DELLA QUOTA DI MERCATO DEL TARGET FEMMINILE; - INNOVAZIONE DI MATERIALI (Italian)
0 references
THE AIM OF THE PROJECT IS TO SET UP/CREATE A NEW FEMALE SHOE, WHICH WILL BE CALLED UP TO DATE WITH A WOMAN IN ITALY AND TO INCREASE THE MARKET SHARE OF WOMEN IN ITALY AS WELL AS ABROAD, THROUGH THE RESTORATION OF A HISTORICAL MODEL OF THE BRAND, MITA. BORN IN 1997, MITA WAS A BEST SELLER OF THE BARLEYCORN BRAND, WHICH WAS CONCEIVED BY A MINIMALIST CONCEPT OF A MINIMALIST CONCEPT WITH LINES OF WOMEN IN COMBINATION WITH LIGHTNESS AND COMFORT. TODAY, MY COMPANY IS LOOKING TO INTERPRET THIS HISTORICAL MODEL, KEEPING ITS DNA SOLID, BUT AT THE SAME TIME REDEFINING DESIGN, PROCESSING TECHNIQUE AND THE CREATION OF A MULTITUDE OF OBJECTIVES: — INCREASE IN THE PORTFOLIO OF PRODUCTS, WITH LITTLE INSERTION OF A DANCER BY PROCESSING TO Â ¿SACCHARTOÂ; — TREND IN CONTEMPORARY DESIGN; AND MORE WOMEN THAN THE ORIGINAL MITA — ENTRY INTO NEW MARKETS — BOTH ITALY AND ABROAD, INCREASING THE MARKET SHARE OF THE FEMALE TARGET; — MATERIAL INNOVATION (English)
0 references
Identifiers
B78I16000110005
0 references