ENHANCEMENT PROJECT BRAND: COMPETITIVE GROWTH AND REPOSITIONING IN THE FURNITURE SECTOR (Q2032958)
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Project Q2032958 in Italy
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | ENHANCEMENT PROJECT BRAND: COMPETITIVE GROWTH AND REPOSITIONING IN THE FURNITURE SECTOR |
Project Q2032958 in Italy |
Statements
76,803.1 Euro
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153,606.19 Euro
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50.0 percent
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15 June 2017
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1 September 2018
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1 September 2018
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POTOCCO S.P.A.
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46°3'20.59"N, 13°13'35.11"E
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NELL'AMBITO DEL PRESENTE PROGETTO VERRANNO REALIZZATE INIZIATIVE VOLTE AL RAFFORZAMENTO DEL BRAND, AZIONI DI MARKETING INTERNAZIONALE, SVILUPPO DI NUOVI PRODOTTI, ESPANSIONE SUI MERCATI ESTERI E PARTECIPAZIONE AL PIù IMPORTANTE EVENTO FIERISTICO DEL SETTORE DEL MOBILE OVVERO IL SALONE DEL MOBILE DI MILANO (2018). LA SINERGIA DELLE SUCCITATE AZIONI MIRA A RIPOSIZIONARE E RENDERE PIù COMPETITIVA L'AZIENDA SUI MERCATI DI RIFERIMENTO. (Italian)
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INITIATIVES WILL BE CARRIED OUT UNDER THIS PROJECT TO STRENGTHEN THE BRAND, INTERNATIONAL MARKETING ACTIONS, TO DEVELOP NEW PRODUCTS, TO EXPAND ON FOREIGN MARKETS AND TO TAKE PART IN THE RUN AS A MAJOR TRADE FAIR EVENT IN THE MOBILE SECTOR OR IN THE MILAN FURNITURE SALON (2018). THE SYNERGY OF THE ABOVE ACTIONS IS AIMED AT REFOCUSING THE COMPANY ON THE REFERENCE MARKETS AND MAKING IT MORE COMPETITIVE. (English)
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Identifiers
D97H18000240007
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