(A19_092_2016_0920148_1179) MARKETING AND PROMOTION TO CONSOLIDATE IN INTERNATIONAL MARKETS (Q2066288)
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Project in Italy financed by DG Regio
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | (A19_092_2016_0920148_1179) MARKETING AND PROMOTION TO CONSOLIDATE IN INTERNATIONAL MARKETS |
Project in Italy financed by DG Regio |
Statements
56,964.24 Euro
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113,928.48 Euro
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50.0 percent
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8 February 2016
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8 October 2018
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31 May 2019
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CONSORZIO GROSSETO EXPORT
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43°46'11.53"N, 11°15'20.09"E
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AL FINE DI CONSOLIDARE LA PRESENZA IN MERCATI MATURI (USA E SVIZZERA) E INCREMENTARE QUELLA IN NUOVI MERCATI CON INTERESSANTI SPAZI PER I PRODOTTI ITALIANI (CINA), IL PROGETTO PREVEDE UNA SERIA DI AZIONI PROMOZIONALI, TRA DI LORO COORDINATE E SINERGICHE. SARANNO QUINDI REALIZZATE LE SEGUENTI INIZIATIVE PROGETTUALI: 1. FIERA CIBUS (ITALIA) ? 9-12 MAGGIO 2016 2. FIERA IDDBA HOUSTON (USA) ? 5-7 GIUGNO 2016 3. SHOWROOM A HOUSTON (USA), PER DARE CONTINUIT? ALLA PRESENZA DEL CONSORZIO NELL?AREA DEL TEXAS E DEL MIDWEST; 4. SHOWROOM A SHANGHAI (CINA), PER DARE CONTINUIT? ALLA PRESENZA DEL CONSORZIO IN CINA; 5. N. 2 WORKSHOPS A SHANGHAI (CINA) PER ANIMARE LO SHOWROOM IN CINA; 6. CAMPAGNA PROMOZIONALE PRESSO I PUNTI VENDITA DELLA GDO KROGER (USA); 7. INCOMING GDO TEXAS (USA); 8. INCOMING GDO ILLINOIS (USA); 9. INCOMING GDO OHIO (USA); 10. INCOMING GDO SVIZZERA; 11. STUDIO DI FATTIBILIT? E DI ANALISI DELLA RETE DISTRIBUTIVA (CINA). DI SEGUITO IL DETTAGLIO CIRCA LE SINGOLE ATTIVIT? E INIZIATIVE: 1 (Italian)
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IN ORDER TO CONSOLIDATE THE PRESENCE ON MATURE MARKETS (USA AND SWITZERLAND) AND TO INCREASE THE PRESENCE IN NEW MARKETS WITH INTERESTING AREAS FOR ITALIAN PRODUCTS (CHINA), THE PROJECT ENVISAGES A NUMBER OF PROMOTIONAL ACTIONS, COORDINATED AND MUTUALLY REINFORCING. THE FOLLOWING PROJECT INITIATIVES WILL THEN BE IMPLEMENTED: 1 CIBUS FAIR (ITALY)? 9-12 MAY 2016 2. IDDBA HOUSTON (USA)? 5-7 JUNE 2016 3. HOUSTON HOUSTON (USA), TO BUILD CONTINUIT? IN THE PRESENCE OF THE CONSORTIUM IN THE TEXAS AND MIDWEST AREA; 4 SHOWROOM IN SHANGHAI (CHINA), TO MAKE CONTINUED? IN THE PRESENCE OF THE CONSORTIUM IN CHINA; 5 NO 2 WORKSHOPS IN SHANGHAI, CHINA, TO ANIMATE THE SHOWROOM IN CHINA; 6 PROMOTIONAL CAMPAIGN AT THE SELLING POINTS OF GDO KROGER (USA); 7 INCOMING GDO TEXAS (USA); 8 INCOMING GDO ILLINOIS (USA); 9 INCOMING GDO OHIO (USA); 10 INCOMING GDO SWITZERLAND; 11 STUDY OF INVOICILIT? AND ANALYSIS OF THE DISTRIBUTION NETWORK (CHINA). WHAT IS THE DETAIL OF THE INDIVIDUAL ACTIVITIES? AND INITIATIVES: 1 (English)
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Identifiers
D58I16000700009
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