GIAMPAOLO CENTRA CENTRE STUDIES ATENA_SOCIAL MEDIA MARKETING (Q2168745)
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Project in Italy financed by DG Regio
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | GIAMPAOLO CENTRA CENTRE STUDIES ATENA_SOCIAL MEDIA MARKETING |
Project in Italy financed by DG Regio |
Statements
5,970.0 Euro
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11,940.0 Euro
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50.0 percent
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21 June 2018
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20 September 2018
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31 December 2018
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GIAMPAOLO CENTRA
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Q258968 (Deleted Item)
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41°28'2.14"N, 12°54'12.85"E
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IL CORSO FORNIRà CONOSCENZE SPECIALISTICHE NEL SETTORE DEL SOCIAL MARKETING ONLINE, APPROFONDENDO LE CONOSCENZE RELATIVE AI SOCIAL MEDIA E ALLA PUBBLICITà ONLINE.IL SOCIAL MEDIA MARKETING SI OCCUPA DI PROMUOVERE E SVILUPPARE LA PRESENZA DI BRAND, PRODOTTI, SERVIZI, AZIENDE OD ORGANIZZAZIONI SUI SOCIAL MEDIA. LE PIATTAFORME SOCIAL CONSENTONO DI UTILIZZARE STRUMENTI DI ANALYTICS CHE PERMETTONO DI TRACCIARE EFFICACIA ED EFFICIENZA DELLE CAMPAGNE DI COMUNICAZIONE: GRAZIE AI SOCIAL MEDIA INFATTI LE AZIENDE RAGGIUNGONO DIVERSI PUBBLICI E STAKEHOLDER, TRA CUI CONSUMATORI ATTUALI O POTENZIALI, DIPENDENTI, GIORNALISTI, INFLUENCER.IL CORSO INTENDE FORNIRE AI FUTURI IMPRENDITORI E LIBERI PROFESSIONISTI LE COMPETENZE PER UTILIZZARE I SOCIAL MEDIA PIù DIFFUSI PER LA PROMOZIONE DELLE ATTIVITà ED PRODOTTI, PIANIFICARE E MONITORARE ATTIVITà E CAMPAGNE DI COMUNICAZIONE, CURARE LE PUBBLICHE RELAZIONI, CONIUGANDO LE COMPETENZE UMANISTICHE CON LE PIù MODERNE TECNICHE DI MARKETING ONLINE, ATTRAVERS (Italian)
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THE COURSE WILL PROVIDE SPECIALIST KNOWLEDGE IN THE FIELD OF ONLINE SOCIAL MARKETING, WITH KNOWLEDGE OF SOCIAL MEDIA AND ONLINE SOCIAL MEDIA PROMOTED AND DEVELOPED TO PROMOTE AND DEVELOP THE PRESENCE OF BRAND, GOODS, SERVICES, COMPANIES OR SOCIAL MEDIA ORGANISATIONS. SOCIAL PLATFORMS MAKE IT POSSIBLE TO USE TOOLS OF ANALYTICS TO TRACE THE EFFECTIVENESS AND EFFICIENCY OF COMMUNICATION CAMPAIGNS: ON THE BASIS OF SOCIAL MEDIA, BUSINESSES REACH DIFFERENT AUDIENCES AND STAKEHOLDERS, INCLUDING CURRENT OR POTENTIAL CONSUMERS, EMPLOYEES, JOURNALISTS, INFLUENCESR.THE COURSE IS INTENDED TO PROVIDE FUTURE ENTREPRENEURS AND PROFESSIONALS WITH THE SKILLS TO USE SOCIAL MEDIA FACILITIES AND PRODUCTS, TO PLAN AND MONITOR PRODUCTS, TO PLAN AND MONITOR COMMUNICATION ACTIVITIES AND CAMPAIGNS, TO TREAT PUBLIC RELATIONS, TO COMBINE THE HUMANITIES WITH MODERN ONLINE MARKETING TECHNIQUES, BY MEANS OF MODERN ONLINE MARKETING TECHNIQUES. (English)
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Identifiers
F21B17000620009
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