Traditional and Standard Quality (Q4295883)
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Project Q4295883 in Serbia
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Traditional and Standard Quality |
Project Q4295883 in Serbia |
Statements
352,541.59 Euro
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414,754.82 Euro
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85.0 percent
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1 July 2018
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30 June 2020
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Institute of Food Technology in Novi Sad, University of Novi Sad
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45°14'51.94"N, 19°51'2.63"E
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Increasing consumer demand for traditionally prepared food products emphasizes the need for a significant boost in use of innovative production technologies that guarantee high standards in food safety and quality, while keeping the original recipes and aromas. Moreover, traditional food producers (TFP), for the most part, have not been able to reach urban markets, while typical barriers included lack of capacity to produce quantities required to supply supermarket chains together with lack of standardization in production, packaging and labelling. The project will establish a multichannel e-commerce platform, through which the knowledge and experience of research organizations will improve competitiveness of entrepreneurs in this segment, and enable the citizens of Serbia and Hungary to purchase traditional food products with utmost confidence. Further, through this project, the researchers will develop TASQ system for quality assurance of traditionally produced foods that will help standardize the food production and ensure its quality and safety. With the idea to consolidate a wide range of TFPs and their products within common online marketplace, the outputs of this project will provide customers with much needed tools to find the best fit to their desire of quality, price, taste or the location of the products. The end customers would be able to choose not only by product photos, description and pricelists, but by recommendations from fellow customers and expert critics from relevant research institutions. The credibility of these organizations and their scientific method is what makes this e-commerce approach unique and what is expected to raise customer confidence and thus boost the sales of TFPs delicacies. TASQ quality assurance system and e-commerce platform approach tackles all mentioned obstacles simultaneously, enforcing SME’s growth capabilities and employment potential through the direct market access and adaptation of new technologies and processes. (English)
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