(12057.23072018.127000114) INTERNATIONALISATION OF THE TRADE MARK ATELIER (Q2058493)

From EU Knowledge Graph
Revision as of 15:12, 24 March 2020 by DG Regio (talk | contribs) (‎Created claim: summary (P836): WILL THE PROJECT COVERED BY THE APPLICATION BE DESIGNED AND SET UP A STRATEGY FOR LAUNCHING AND POSITIONING THE NEW LABEL? THROUGH ACTIONS ON (MAINLY) DIGITAL CHANNELS ADDRESSED TO CERTAIN FOREIGN MARKETS. THE APPROACH ADOPTED ENVISAGES TO GRADUALLY EXTEND THE TRADE MARK ON SEVERAL MARKETS; THIS MAKES IT POSSIBLE TO PLAN INVESTMENTS ADEQUATELY TAKING INTO ACCOUNT THE FEEDBACK THAT WILL BE OBTAINED FROM TIME TO TIME. THEREFORE, DOES THE ACTIVITY?...)
Jump to navigation Jump to search
Project in Italy financed by DG Regio
Language Label Description Also known as
English
(12057.23072018.127000114) INTERNATIONALISATION OF THE TRADE MARK ATELIER
Project in Italy financed by DG Regio

    Statements

    country
    Italy
    0 references
    EU contribution
    19,220.0 Euro
    0 references
    budget
    38,440.0 Euro
    0 references
    co-financing rate
    50.0 percent
    0 references
    start time
    11 October 2018
    0 references
    end time
    14 August 2019
    0 references
    expected end time
    27 November 2019
    0 references
    beneficiary name (string)
    CALZATURIFICIO MARUSKA SRL
    0 references
    beneficiary
    Q291471
    0 references
    coordinate location

    43°46'11.53"N, 11°15'20.09"E
    0 references
    summary
    CON IL PROGETTO OGGETTO DELLA DOMANDA DI AGEVOLAZIONE IL CALZATURIFICIO MARUSKA INTENDE DEFINIRE ED ATTIVARE UNA STRATEGIA DI LANCIO E POSIZIONAMENTO DEL NUOVO MARCHIO ?ATELIER TEMPESTI? ATTRAVERSO AZIONI SUI CANALI (PREVALENTEMENTE) DIGITALI INDIRIZZATE AD ALCUNI MERCATI ESTERI. L?APPROCCIO ADOTTATO PREVEDE DI ESTENDERE IN MODO GRADUALE LA PRESENZA DEL MARCHIO SU VARI MERCATI; QUESTO CONSENTE DI PIANIFICARE ADEGUATAMENTE GLI INVESTIMENTI TENENDO OPPORTUNAMENTE CONTO DEI RISCONTRI CHE SI OTTERRANNO DI VOLTA IN VOLTA. PERTANTO, L?AMBITO DELLE ATTIVIT?, A CUI FA RIFERIMENTO IL PRESENTE PROGETTO, SAR? FOCALIZZATO SOLO SU ALCUNI NUOVI MERCATI ESTERI CONSIDERATI PRONTI AD UNA POSITIVA RISPOSTA IN TEMPI MEDIO-BREVI: STATI UNITI, CINA, INDIA. IL PROGETTO SI SVILUPPA ATTORNO ALL?IDEA DI INSTAURARE UN CANALE DIRETTO TRA L?AZIENDA ED IL CLIENTE, CHE CONSENTA DI SODDISFARE LE DIVERSE ESIGENZE DI UNA CLIENTELA INTERNAZIONALE DI FASCIA MEDIO-ALTA MANTENENDO LA PRODUZIONE IN ITALIA: ATTRAVERSO UN SO (Italian)
    0 references
    WILL THE PROJECT COVERED BY THE APPLICATION BE DESIGNED AND SET UP A STRATEGY FOR LAUNCHING AND POSITIONING THE NEW LABEL? THROUGH ACTIONS ON (MAINLY) DIGITAL CHANNELS ADDRESSED TO CERTAIN FOREIGN MARKETS. THE APPROACH ADOPTED ENVISAGES TO GRADUALLY EXTEND THE TRADE MARK ON SEVERAL MARKETS; THIS MAKES IT POSSIBLE TO PLAN INVESTMENTS ADEQUATELY TAKING INTO ACCOUNT THE FEEDBACK THAT WILL BE OBTAINED FROM TIME TO TIME. THEREFORE, DOES THE ACTIVITY? TO WHICH THIS PROJECT REFERS? FOCUS ONLY ON CERTAIN NEW FOREIGN MARKETS CONSIDERED READY FOR A POSITIVE RESPONSE IN MEDIO-BREVI: UNITED STATES, CHINA, INDIA. THE PROJECT IS BASED ON THE IDEA OF ESTABLISHING A DIRECT CHANNEL BETWEEN L? COMPANY AND THE CUSTOMER, MAKING IT POSSIBLE TO MEET THE DIFFERENT NEEDS OF MEDIUM-HIGH INTERNATIONAL CLIENTELE BY MAINTAINING PRODUCTION IN ITALY: THROUGH A FAMILIAR (English)
    0 references

    Identifiers

    Italian Unique Project Code
    D56G18000490009
    0 references
     
    Retrieved from "https://linkedopendata.eu/w/index.php?title=Item:Q2058493&oldid=3104992"