Cultural and natural monuments - an opportunity for the renewal of cross-border tourism after the end of the coronavirus pandemic (Q4298949)
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Project Q4298949 in Austria, Czechia
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Cultural and natural monuments - an opportunity for the renewal of cross-border tourism after the end of the coronavirus pandemic |
Project Q4298949 in Austria, Czechia |
Statements
726,261.45 Euro
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854,425.23 Euro
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85.0 percent
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1 July 2020
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31 December 2022
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Southbohemian Silva Nortica
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48°20'47.83"N, 14°40'18.48"E
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48°24'30.53"N, 15°35'14.21"E
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49°24'1.12"N, 15°35'28.90"E
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48°54'51.62"N, 15°19'42.92"E
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49°8'46.03"N, 15°0'6.26"E
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48°58'12.22"N, 14°28'26.98"E
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The rural character of most of the INTERREG AT-CZ program area hides a considerable number of anonymous architectural and natural monuments. The number of visitors to these monuments is very low, in the order of a few thousand people per monument annually. The common challenge is to bring the high number of visitors of well-known castles, palaces, monasteries and walled cities to too little visited monuments in the country and there direct them to small architectural and natural monuments, which are integrated in this project "Rural Monuments". The project builds on the previous project "Denkmäler leben", ATCZ31, which was completed in December 2019. The aim of the project was to diversify tourists in the region of South Bohemia-Vysočina-Waldviertel-Mühlviertel from the direction of monuments with a high number of visitors to less visited monuments, further increasing the number of visitors to these monuments and the related increase in the number of overnight stays in the program area. 96 monuments were integrated into the project. 8 new cross-border themed cultural routes were planned - aristocratic families, Rosenbergs, adrenaline, wellness, gastronomy, cycle routes Lainsitz, Sázava and Thaya. In the period between the two projects in spring 2020, the world was affected by the Covid-19 pandemic, which completely paralyzed the tourism sector, closed accommodation facilities, liquidated international traffic, etc. The new project "Rural Monuments" has the following main objectives: - Renewal of cross-border tourism after the end of the corona pandemic - Increasing the number of visitors to small rural monuments, motivating tourists to visit the rural region. By creating the cross-border Tourism product, small rural monuments from both countries are combined to form a tourism offer and then presented together. This holistic offer should lead to a higher number of longer stays by domestic and foreign tourists and an increase in the number of overnight stays. The main project outcome will be an ensemble of measures as follows: - Initiation of the cross-border tourism after the COVID-19 pandemic, adoption of take-off measures - Comparative analysis of rural monuments in the Czech Republic and Austria - comparison of the meaning of the terms folk architecture, rural monuments, recommendations of common regional topics and tourism products, etc. - Planning of joint products - Determination of some larger destinations in the Czech Republic and Austria (a total of 10 offer centers), to which the surrounding architectural and natural monuments are connected, presented together and offered for visits. - Networking of these destinations - supply centers among the regions according to common themes, increasing the intensity of cooperation between tourism centers, their presentation and offer to travel agencies. (English)
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