Exploring Balts and Promoting Awareness of the International Cultural Route "Balts' Road" (Q4294894)
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Project Q4294894 in Latvia, Lithuania
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Exploring Balts and Promoting Awareness of the International Cultural Route "Balts' Road" |
Project Q4294894 in Latvia, Lithuania |
Statements
739,235.65 Euro
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869,689.0 Euro
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85.0 percent
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1 June 2020
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30 November 2022
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Siauliai Tourism Information Centre
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56°39'57.67"N, 22°29'19.50"E
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56°58'2.35"N, 21°58'13.62"E
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55°55'34.86"N, 23°19'29.89"E
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56°39'5.90"N, 23°43'28.20"E
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55°55'55.24"N, 23°18'48.46"E
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55°42'39.85"N, 21°23'58.99"E
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56°24'20.52"N, 24°11'9.28"E
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Project implements the Cross-border Cooperation Programme‘s priority „Sustainable and clean environment through cooperation“. The project will contribute to the objective (1.1) „To increase number of visitors to the programme area through improving and developing cultural and natural heritage objects, services and products“. The main objective of the project is to increase the number of visitors to the Programme area by developing the created cross-border itinerary - the Cultural tourism Route “Balts Road”. To achieve this objective the following sub-objectives have been set: Raising of awareness about preservation of Balts tangible and intangible cultural and natural heritagePromote recognition of created international cultural route "Balts Road". Improvements of Balts Road innovative and sustainable tourism information system. The main common intention is to continue further development of the established Balts' Road by improving offered common product with activities which will enhance awareness, recognition and exploring of Balts. The main outputs of the project: Increase in expected number of visits in Balts Road area inspired by activities raising awareness and recognition by joint activities - exchange visits between stakeholders, trainings for guides and other stakeholders, development of photos, organization of Balts' Unity Days. etc.Increase in expected number of visits in Balts Road area due to implementation of new innovative and sustainable tourism information system by improving homepage, by new, extraordinary solutions using by history drawing in nature (3D animation, augmented reality, etc.)Increase in expected number of visits in Balts Road area inspired by promotional activities by developing pocket books for travellers, participating in tourism fairs, cooperating with online media etc. Project Explore Balts continues project Balts’ Road with activities which will increase awareness, recognition and exploration of Balts. Balts’ Road itinerary is 2145 km long, connected by irregular loops or extending lines that include territories once inhabited by Curonians (~ 790 km), Semigallians (~ 620 km) and Sellonians (~ 735 km) in Lithuania and Latvia. Balts’ Road combines unique natural and cultural objects such as Balts’ cult areas: springs, trees, forests and lakes, exclusive monuments, modern interesting places, educational programs offered by craftsmen and local cuisine. One of the aims of the project is to learn how to manage projects associated with culture, cultural tourism and cultural routes well. This will be done with the help of experience-sharing and experience-gaining study visit to the famous Viking Route in Sweden and participation in tourism fairs and exchange visits between regions of Balts’ Road. Project will use innovative solutions: 3D movies, virtual reality tours, educational programs for children and pupils in Balts’ Centre in Siauliai city, environmental objects in Sēlpils, improved area of Mežotne Hillfort - reconstructed pedestrian footpath, sightseeing platform etc. and reconstructed Klaipeda district tourism center: repaired premises using symbols of ancient balts, installed interactive map of Klaipeda district that shows most attractive places to visit to encourage tourists to explore “Balts’ Road” objects and sites. Project activities are planned to raise awareness about ancient Balts and to continue further development of “Balts’ Road”. Partners will cover the territory of Lithuania and Latvia including 4 partners from Latvia (Zemgale, Kurzeme, Rundale, Kuldiga) and 3 partners from Lithuania (Klaipėda and Šiauliai regions). Products developed during the project implementation and the project activities will bring benefit to the programme area including local businesses and tourism service providers. The project will be implemented using the cross-border approach in order to attract more travellers to the region, promoting the already implemented tourism itinerary Balts‘ Road and the future project Explore Balts. Project result: an increased number of visitors in The Programme area up to 10 percent. The created and further developed means and visual technologies are expected to improve site recognition, raise awareness and increase the number of visitors up to 10 percent by ensuring longer stays and more stays overnight in The Programme area. (English)
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