RESTORATION OF UNIQUE COMMON CULTURAL HERITAGE AND PROMOTION OF JOINT TOURISM PRODUCT "HAMANGIA - FIRST CIVILISATION OF OLD EUROPE" (Q4300290)
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Project Q4300290 in Romania, Bulgaria
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | RESTORATION OF UNIQUE COMMON CULTURAL HERITAGE AND PROMOTION OF JOINT TOURISM PRODUCT "HAMANGIA - FIRST CIVILISATION OF OLD EUROPE" |
Project Q4300290 in Romania, Bulgaria |
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1,269,932.03 Euro
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1,494,037.68 Euro
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85.0 percent
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27 July 2018
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26 January 2023
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Shabla Municipality
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44°20'30.55"N, 28°1'50.52"E
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43°32'16.58"N, 28°32'6.83"E
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Dobrudzha (Dobrogea) region, including Dobrich and Constanta County, possesses a unique common heritage: Hamangia culture - the earliest protocivilisation of continental Europe. The most famous and valuable artefacts have been discovered in Cernavoda and Shabla Municipalities. This significant potential for cultural tourism is not smartly used, although according to the World Tourism Organisation UNTWO the share of cultural tourism is growing worldwide constantly. Both sites are facing the same problems: missing information and promotion, lack of completed tourist product, unattractive archaeological sites, not valorized resources. The overall objective of the project is to improve the sustainable use of the cultural heritage - the Hamangia Culture in Bulgarian and Romanian Dobrudzha (Dobrogea) Region through joint efforts and actions regarding preservation and valorization of the Hamangia cultural heritage with a view of development of a joint integrated tourism product "Hamangia" and its joint promotion and management. Taking into account the common challenges and the overall objectives, the specific objectives are, as follow: 1. to study the Hamangia culture of the target CB region as an info-base for the further well-grounded joint development of the tourism product "Hamangia"; 2. to develop a joint integrated tourism product "Hamangia", incl. joint tourist route and innovative ICT-based touristic services; 3. to valorize resources and to do more attractive the archaeological site "Archaeological Park Durankulak – Hamangia” in Shabla Municipality through small scale investments as improving the accessibility, reconstructions works, installation of viewpoints, placing tourist information boards, signboards, etc.; 4. to valorize historic and cultural resources of Cernavoda by developing the „Hamangia Centre” composed by a new museum approach through small scale investments in rehabilitation and endowments of existing buildings. 5. to provide information about the Hamangia culture and to promote the tourism product "Hamangia" through carry out the promotional campaign among the target groups in compliance with the marketing strategy developed under the project; 6. to ensure the sustainable use and management of the Hamangia cultural heritage through the management plan developed under the project. The project will contribute to the following Programme Output Indicators: I9 – 1 nr. (14.58% of the Call’s target), incl. created 1 joint integrated tourism product "Hamangia", incl. "Archaeological Park Durankulak – Hamangia” in Shabla Municipality and "Hamangia Centre" in Cernavoda. I10 – 2 nr. (15.38% of the Call’s target), incl. 1 developed joint integrated marketing strategy of the tourism product "Hamangia" and 1 joint integrated Management Plan of the tourism product "Hamangia". With the increased number of tourists in the target region the project will contribute to the Programme Result Indicator: Number of tourists overnights in the CBC region - in total 40 000 (0.556% of the already achieved call’s target). The project takes an innovative approach for valorizing and sustainable use of the common cultural heritage for further development of tourism in the CBC area, while creating attractive and sustainable joint integrated tourism product "Hamangia" and the respective relevant ICT-based touristic services. The approach consists of development, promotion, management and sustainable use of a joint integrated tourism product "Hamangia". In that way, the following four phases are differentiated: I. Preliminary Phase, which encompasses: (1)preparation of a joint study on “Hamangia” culture and (2)organizing and conducting a thematic conference "Hamangia". II. Development phase, which encompasses: (1)development of a joint tourist route “Hamangia”; (2)activities and works regarding the development of "Archaeological Park Durankulak – Hamangia” in Shabla Municipality; (3)activities and works regarding the development of Hamangia Centre in Cernavoda Town and (4)development of joint integrated ICT-based tourism services. III. Promotional phase, which encompasses: (1)development of a joint integrated marketing strategy of the tourism product "Hamangia"; (2)carry out the joint promotional campaign and (3)design and development of trilingual website (in Bulgarian, Romanian and English language). IV. Sustainable use and management phase, which encompasses development of a joint integrated management plan of the tourism product "Hamangia" for further sustainable culture heritage use. Both project partners will join efforts to turn the unique common cultural heritage into a joint attractive tourist product "HAMANGIA - FIRST CIVILISATION OF OLD EUROPE", which will significantly increase the tourist flows and contribute to the revival of the local economy. The Bulgarian and Romanian Dobrudja Region will form a single cultural area that has preserved its unique heritage and occupy a respectful place on the cultural map of (English)
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