Interactive Thematic Parks - Innovative Use of Cultural Heritage (Q4296406)
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Project Q4296406 in Slovakia, Hungary
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Interactive Thematic Parks - Innovative Use of Cultural Heritage |
Project Q4296406 in Slovakia, Hungary |
Statements
2,442,543.06 Euro
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2,873,580.1 Euro
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85.0 percent
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1 September 2017
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31 December 2020
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Mesto Nové Zámky
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47°52'46.24"N, 18°11'44.95"E
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47°55'9.26"N, 17°59'32.17"E
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47°45'26.71"N, 18°7'46.31"E
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47°44'24.79"N, 18°7'27.80"E
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48°9'5.00"N, 17°52'32.20"E
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47°38'39.19"N, 18°18'50.04"E
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47°30'5.62"N, 18°1'32.27"E
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47°54'39.78"N, 18°29'57.19"E
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47°59'7.84"N, 18°9'47.77"E
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47°29'14.32"N, 18°18'55.26"E
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The overall objective of the project is to increase the attractiveness of the border area by providing new, cross-border, interactive attractions for innovative use of cultural heritage. The major strategic objective of CULTPLAY parks is to involve local people and visitors in the regions to use their existing cultural heritage in a new way, not only by visiting or passively watching but actively by getting involved in using the actual thematic park (target groups include all age groups, local people and visitors in the regions). CULTPLAY parks will be built in 9 municipalities (SK: Nové Zámky, Komárno, Hurbanovo, Kolárovo, Šaľa, HU: Komárom, Tata, Oroszlány, Kisbér) in order to present the cultural heritage on both sides of the Danube. The CULTPLAY parks are modelled according to the most important built heritages of beneficiaries (castles, fortresses, watermills, mines). These themes are shuffled inbetween the municipalities: cultural heritage on the Slovak side (Komárno Fortress, Kolárovo Watermill, Pázmány Castle) is built in Hungarian municipalities, built heritage from the Hungarian side (Tata Castle, Komárom Fortress, Oroszlány coal mines) is realized in Slovak municipalities. Fortress in Nové Zámky (LB) and Lovarda (Horsing centre) in Kisbér are built in their original municipalities. CULTPLAY parks are thematic parks which could be used by children as playground, in addition it contains augmented reality development to be used by children, adults, locals and visitors in 4 languages (HU, SK, EN, D). All sites refer to the other thematic parks, thus bringing visitors from one side of the Danube to the other. CULTPLAY parks will have joint integrated cross-border marketing, branding, online and printed advertisement materials, cross-border direct marketing campaign integrated thematic content development, professional workshops for stakeholders and a variety of cross-border events to promote the new innovative ways of cross-border usage of cultural heritage. (English)
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