ESTABLISHING LONG-LASTING PARTNERSHIPS TO UPGRADE HERITAGE-BASED OFFERS AND CREATE NEW INVESTMENT OPPORTUNITIES IN TOURISM AND THE CULTURAL AND CREATIVE INDUSTRIES AT UNESCO DESIGNATED AREAS IN THE BLACK SEA BASIN (Q4300464)
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Project Q4300464 in Georgia, Moldova, Greece, Bulgaria, Turkey, Romania
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | ESTABLISHING LONG-LASTING PARTNERSHIPS TO UPGRADE HERITAGE-BASED OFFERS AND CREATE NEW INVESTMENT OPPORTUNITIES IN TOURISM AND THE CULTURAL AND CREATIVE INDUSTRIES AT UNESCO DESIGNATED AREAS IN THE BLACK SEA BASIN |
Project Q4300464 in Georgia, Moldova, Greece, Bulgaria, Turkey, Romania |
Statements
1,186,375.12 Euro
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1,289,538.17 Euro
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92.0 percent
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1 July 2020
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30 June 2023
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DEVELOPMENT AGENCY OF KAVALA
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40°57'55.58"N, 24°23'58.24"E
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41°0'10.94"N, 39°43'46.85"E
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41°55'6.64"N, 45°28'39.68"E
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43°50'44.20"N, 28°35'59.50"E
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43°11'56.04"N, 27°54'54.22"E
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47°1'21.83"N, 28°50'4.63"E
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HERIPRENEURSHIP establishes long lasting partnerships in EL51/RO22/BG33/MD03/GE03/TR90 to upgrade heritage based offers for new investment opportunities in tourism and the Cultural and Creative Industries (CCI) in the Black Sea Basin (BSB). It fosters tourism entrepreneurship exploiting the rising powers of the CCI to communicate to the connected consumer market the Black Sea heritage tourism narrative. Challenges, the tourism sector faces in the BSB with existing services, are matched with new skills for new jobs by addressing the new world order of the EU Audiovisual Media Services Directive, 2018. 60 small/micro enterprises in yourism/CCI are mentored that they grow in the regional/national/international context and enhance their competitiveness through the rise of 180 skilled workers. To prevent brain drain and effectively address the skills gaps tourism SMEs are facing in the BSB, skills needs and supply-demand trends are mapped transforming the teaching/learning practice for 180 professionals, while recruiting and retaining talents at local level. A new skills-mindset is inducing business sophistication with 6 business models built on customer insights, key experiences and stakeholder participation integrating transversal key competences into the product-process innovation in the BSB. The Partnership perceives the Grand Societal Challenges as a new force to design and deliver the new high quality tourism experience that supports the extroversion of tourism/CCI SMEs. It defines culture-based solutions for community-led development, market opportunities and facilitates 6 new investments in heritage tourism, putting the heritage experience into the heart of tourism reform in the BSB. HERIPRENEURSHIP is challenging the traditional tourism generation by remodeling supply-demand at places with natural and cultural significance. Meeting market needs for authentic experiences, the desire for cultural capital and environmental protection, a new tourism heritage mobility and consumption pattern is globally launched: the UNESCO EXPERIENTIAL HERITAGE CORRIDOR is a unique multimodal tourism product-service set with 60 selling points in the BSB that incorporates heritage education into the leisure time (COUNCIL OF EUROPE). The innovation is guiding professionals to further develop exceptional experiences at heritage places and connect offers to global markets transforming the product-buyer into a product-seller. 60 heritage organizations, tourism distributors and digital integrators ensure the uptake of the CORRIDOR. Cross-sectoral cooperation, the Project Legacy with a highly transferable tourism planning infrastructure (418 durable outputs), continuation of works, sales-distribution in 60 heritage places in the BSB, business extroversion and further funding are ensured by the statutory CB TOURISM BUSINESS NETWORK, where highly skilled workers implement and sell new customized heritage tourism services being interconnected at (g)local level. (English)
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