Chances and challenges of cluster-based marketing in mechatronics (Q4302199)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Chances and challenges of cluster-based marketing in mechatronics |
No description defined |
Statements
1,601,858.0 Euro
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1,962,314.7 Euro
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81.63 percent
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1 September 2015
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31 December 2018
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IMECC Ltd
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59°24'20.27"N, 24°39'24.55"E
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59°23'59.68"N, 24°39'25.45"E
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61°30'6.12"N, 23°45'35.28"E
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60°26'48.77"N, 22°17'55.72"E
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The idea is to create preconditions and solid business platform for real activities for SMEs to enter new markets outside Europe through benefitting from cluster-initiative and knowledge transfer in metalworking and mechatronics field. Project partners are business support organisations in mechanical engineering and mechatronics field acting as clusters and having different consortium partners and members (beneficiaries). IMECC is competence centre with consortium of more than 20 partners, MECA is industry association with ca 10 partners, EML is industry association with more than 30 partners, KTK is technology centre, Hermia is a developer and producer of product development and innovation services with hundreds of member organizations. Up to now, the marketing and sales processes have been done by each separate company. Common marketing activities are planned to initiate to benefit from common use of resources and accumulation of knowledge for entering to new markets. Mechanical engineering and mechatronics sectors and IT have chosen as initial interest fields, which will be detailised during the project. Target markets as Georgia, Usbekistan, South-Africa, Brasil and Mexico are chosen on the basis where we already have contacts, which are emerging markets and where market potential is obvious and based on current analysis, where we together as metacluster could be strong. It is planned to make market analysis and research, develop entering strategies for target markets, find contacts and partners in target markets, make investments to equipment needed to adapt the products to the needs of target markets (measuring machine and digitalisation software). Direct beneficiaries are member companies of project partners and other companies of the sector. Seminars to introduce market researches and possibilities in target markets as well as business visits and B2B contacts in target markets are planned, so the number of beneficiaries is over 150 companies. (English)
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