Tourism360: A Circular Tourism Approach in Arctic Destinations (Q4301016)
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Project Q4301016 in Iceland, United Kingdom, Finland
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Tourism360: A Circular Tourism Approach in Arctic Destinations |
Project Q4301016 in Iceland, United Kingdom, Finland |
Statements
32,549.82 Euro
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96,062.9 Euro
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33.88 percent
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1 January 2022
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30 June 2022
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University of the Highlands and Islands
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57°28'15.64"N, 4°13'50.27"W
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64°15'4.10"N, 15°12'30.56"W
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65°41'5.28"N, 18°7'11.28"W
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62°35'19.39"N, 29°46'44.22"E
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The purpose of this bridging project is to explore the options and support for a new approach to tourism in the northern periphery and Arctic, that of ‘circular tourism’ – the creation of tourism products, goods and services without wasting limited resources, and not only limiting the impact of tourism on the environment but to ‘leave things better’. The project partners ail to build upon the circular tourism model, however, by exploring the integration of regenerative tourism practices that aim to steward the natural resources on which tourism depends and create a closer match between what the community wants to share and what the visitor values. Mass tourism, based on an traditional model, is now falling short of its promise. Even pre-COVID it was producing diminishing returns for providers and host communities, overcrowding destinations, commoditizing unique places into homogenised ‘products’ and placing excessive pressure on scarce resources. The impact of the pandemic has served to underline the fragility of many tourism businesses and the economies of the communities which are dependent on it. What is now needed is a form of tourism that is more resilient and enables both the planet and all those involved to flourish. The aim of Tourism360 is to undertake four case studies, to a) develop a high-level understanding of what elements of circular, and regenerative, tourism are already being implemented, with a recognition of good practice; b) engage with end-users – tourism SMEs, DMOs and key stakeholders – in four regional case studies through workshops, surveys and interviews; and c) synthesise the outputs to develop a circular tourism model for destinations, which also draws in elements of regenerative tourism. The deliverable will be a final report that combines the first two reports and presents a model for circular tourism which would be developed, pilot tested and promoted in a consequent main NPA project. (English)
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