Digital Access to Markets for Sustainable Rural Business. (Q4298188)
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Project Q4298188 in Ireland, Iceland, United Kingdom, Finland
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Digital Access to Markets for Sustainable Rural Business. |
Project Q4298188 in Ireland, Iceland, United Kingdom, Finland |
Statements
1,044,188.15 Euro
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1,762,811.0 Euro
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59.23 percent
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1 September 2018
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28 February 2022
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The Gaeltacht Authority
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53°17'15.29"N, 9°1'38.96"W
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65°23'41.82"N, 20°56'34.66"W
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53°9'0.00"N, 9°7'12.00"W
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62°35'19.39"N, 29°46'44.22"E
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54°21'19.76"N, 7°35'46.36"W
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55°9'42.91"N, 6°40'30.94"W
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The project develops Innovative Immersive Digital Technologies Tools for SMEs. It will create B2B Collaborative Digital Platform (Digital City) with the functions: •Host Immersive technologies (Augmnented & Virtual Reality) Toolkits, adapted for SMEs. •Host Marketing and Sales Toolkits adapted for SMEs. •A platform for small SMEs to collaborate and achieve synergies of scale (and/or product offering) to enter new markets. •Provide Interactive collaboration facilities for Digital Hubs, Business Parks, SMEs and Knowledge Providers. •Provide Knowledge Centre on Green Standards for SME adoption. •Provide a Research and Marketing Platform for SMEs. Immersive technologies are a vehicle through which Storytelling based marketing solutions are developed for SMEs and Clusters Its focus is on sectors using natural biological resources and supplying industries. It will develop Regional and Transnational SME Clusters in Agri Enterprises (Food & Biomass), Marine Enterprises (Food & Health Products) and Engineering Entreprises (Fabrication & Agri/Marine) to increase market reach. Immersive technologies and digial communication form the most resource efficient means of marketing and sales for the enterprises. 50 enterprises will be introduced to and use immersive technologies in marketing activities. The project will develop at least three themed clusters of SMEs in Green related sectors, where complementary marketing and sales can be developed through immersive technologies. The enterprises will also be assisted in digitally supported environmental good practices in resource uses (taking into account supplies and deliveries). The project will produce a good practice guide on Green Standards in Marketing and Sales for SMEs andthe facilitation of their adoption by SMEs. (English)
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