CApitalising on Digital InnovationS for Heritage And Capacity (Q4298147)
Jump to navigation
Jump to search
No description defined
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | CApitalising on Digital InnovationS for Heritage And Capacity |
No description defined |
Statements
86,610.09 Euro
0 references
153,246.29 Euro
0 references
56.52 percent
0 references
1 July 2021
0 references
30 June 2022
0 references
Robert Gordon University
0 references
55°0'41.51"N, 7°19'49.37"W
0 references
53°15'0.36"N, 9°12'2.09"W
0 references
58°57'49.39"N, 3°17'59.24"W
0 references
65°16'0.73"N, 14°23'41.46"W
0 references
COVID has emphasised the need for NPA SMEs to embrace digital innovation and create a unique presence in an increasingly congested online space. The complimentary skills of the 4 CADI SHAC projects will be capitalised on to engage and upskill SMEs and end users, amplifying what has already been achieved through the projects. StoryTagging, Digi2Market, CINE & STRATUS have used digital innovation to enhance the market reach of SMEs and/or capture, visualise or celebrate local natural and cultural heritage for end users Each participating project aligns with two of three digital themes: Immersive technology, digital marketing and data analytics and placed-based approaches that celebrate local natural and cultural heritage. The SMEs, end users and networks of each project will derive further added value by engaging with, and being encouraged to harness, the innovation and technology of the third complementary theme. All four projects have also developed a wide range of digital skills and training materials for end-users. Dissemination campaign: 4 streamed workshops & 4 dissemination activities demonstrating how: Digi2Market SMEs can harness place-based approaches to further enhance market profile; StoryTagging creatives can use immersive technologies to enhance engagement in and enjoyment of the stories that they bring to life; and CINE and STRATUS end users can benefit from digital marketing & analytics. An info sheet detailing the digital training and skills resources developed by all 4 projects will be created and disseminated to 100 partner SMEs. 4 Digital innovation enhancement showcases: for local SMEs, run alongside workshops, comprising: (i) demo of latest immersive tech and (ii) an interactive information and upskilling session (having an effective and engaging presence in an increasingly congested online space). Activities will be promoted to project networks via communication resources. (English)
0 references