Creating attractive rural lifestyle destinations (Q4296457)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Creating attractive rural lifestyle destinations |
No description defined |
Statements
917,248.84 Euro
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1,132,637.82 Euro
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80.98 percent
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1 June 2020
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31 December 2022
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Estonian University of Life Sciences
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61°18'1.12"N, 17°3'3.24"E
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60°15'7.88"N, 24°3'52.78"E
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59°25'51.38"N, 24°46'47.03"E
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60°5'59.86"N, 19°56'17.56"E
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56°56'32.39"N, 24°3'54.36"E
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57°9'11.48"N, 24°51'14.40"E
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60°10'12.65"N, 24°56'54.96"E
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58°23'7.69"N, 26°42'5.90"E
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There is market demand for attractive tourism destinations that can respond to the latest travel trends: authentic lifestyle & sustainability. This is potentially a particular strength for rural tourism in the CB region where there is rising demand & shortage of accessible supply; it has several specialities relating to the authentic rural lifestyle e.g. involving visitors in everyday life & activities: voluntary work camps, hands-on handicraft & cooking workshops, farming, berry & mushroom picking, fishing, hunting, home visits, pop-up cafe, catering. Japanese market experts helped forge direct market links with TAs & TOs to increase Japanese tourist visits to the CB region & this project aims to create new opportunities for Asian and European tourists to Rural Lifestyle (RL) destinations. To increase the accessibility of these tourism opportunities a cluster of RL destinations ( Söderhamn, Sweden; Aland & Lohja, Finland; Estonia; Latvia) will be created offering sufficient product provision to attract overseas tourists & travel agencies & enable local tour operators to approach their overseas counterparts. Key project outputs will be added interest, attractiveness & accessibility of the CB region as a sustainable tourism destination & increased number of visits in the area through: - A coherent SMART network of RL destinations based on sustainability & the authentic RL of the region. - Destinations introducing product provision that will be based on authentic rural local lifestyles offer attractive products for FIT tourists is marketed jointly as an authentic & sustainable destination, & facilitates the creation of cross-border packages readily & flexibly. - Creation of joint images for each area as a sustainable destination based on their RL. - The network of “RL Destinations" will be open & further expanded during & after the project. Decision making at the local community minimizes tourism’s neg. impact & ensures econ. vitality & ecol. sustainability. (English)
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