LOCAL E-COMMERCE AFTER THE PANDEMIC: INNOVATING THE LOCAL SALES SYSTEM FOR RETAIL AND SERVICES (Q4274946)
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Project Q4274946 in Italy
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | LOCAL E-COMMERCE AFTER THE PANDEMIC: INNOVATING THE LOCAL SALES SYSTEM FOR RETAIL AND SERVICES |
Project Q4274946 in Italy |
Statements
4,378.5 Euro
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8,001.0 Euro
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54.72 percent
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I.TER SOCIETA' CONSORTILE A RESPONSABILITA' LIMITATA
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IL PERCORSO FORMATIVO HA PER OGGETTO L INNOVAZIONE DI MARKETING, IN PARTICOLARE L ACQUISIZIONE DI CONOSCENZE E LO SVILUPPO DI ABILITà PER L UTILIZZO DEL COMMERCIO ELETTRONICO QUALE NUOVA TECNICA DI COMMERCIALIZZAZIONE E DISTRIBUZIONE DI PRODOTTI E SERVIZI. L OBIETTIVO Ê QUELLO DI CREARE UNA FIGURA PROFESSIONALE IN GRADO DI CONOSCERE E UTILIZZARE GLI STRUMENTI DIGITALI PER CREARE E GESTIRE UN ATTIVITà DI VENDITA ON LINE. IL CORSO Ê RIVOLTO SIA AI PROFESSIONISTI CHE GIà OPERANO NEL SETTORE DEL COMMERCIO SIA A COLORO CHE INTENDONO AVVIARE UN ATTIVITà COMMERCIALE, SFRUTTANDO QUELLE CHE SONO LE OPPORTUNITà OFFERTE DAI NUOVI STRUMENTI DEL MONDO DIGITALE, IN UN OTTICA DI INTEGRAZIONE TRA IL RETAIL E L ONLINE. SI PARTIRà DALLO STUDIO DI FATTIBILITà DI UN ATTIVITà DI VENDITA ON-LINE; VERRANNO AFFRONTATI LE TEMATICHE RELATIVE ALLA GESTIONE DEGLI ASPETTI NORMATIVI, ORGANIZZATIVI E LOGISTICI; VERRà DEDICATO AMPIO SPAZIO ALLE TECNICHE DI PROMOZIONE DI UN E-COMMERCE ATTRAVERSO (Italian)
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THE TRAINING COURSE HAS AS ITS OBJECT THE INNOVATION OF MARKETING, IN PARTICULAR THE ACQUISITION OF KNOWLEDGE AND THE DEVELOPMENT OF SKILLS FOR THE USE OF E-COMMERCE AS A NEW TECHNIQUE OF MARKETING AND DISTRIBUTION OF PRODUCTS AND SERVICES. THE GOAL IS TO CREATE A PROFESSIONAL FIGURE ABLE TO KNOW AND USE DIGITAL TOOLS TO CREATE AND MANAGE AN ONLINE SALES ACTIVITY. THE COURSE IS AIMED BOTH AT PROFESSIONALS WHO ALREADY OPERATE IN THE FIELD OF COMMERCE AND THOSE WHO INTEND TO START A BUSINESS, EXPLOITING WHAT ARE THE OPPORTUNITIES OFFERED BY THE NEW TOOLS OF THE DIGITAL WORLD, IN A PERSPECTIVE OF INTEGRATION BETWEEN RETAIL AND ONLINE. IT WILL START FROM THE FEASIBILITY STUDY OF AN ONLINE SALES ACTIVITY; ISSUES RELATED TO THE MANAGEMENT OF REGULATORY, ORGANISATIONAL AND LOGISTICAL ASPECTS WILL BE ADDRESSED; WILL BE DEDICATED AMPLE SPACE TO THE TECHNIQUES OF PROMOTION OF AN E-COMMERCE THROUGH (English)
2 February 2022
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LA FORMATION A POUR OBJET L’INNOVATION DU MARKETING, EN PARTICULIER L’ACQUISITION DE CONNAISSANCES ET LE DÉVELOPPEMENT DE COMPÉTENCES POUR L’UTILISATION DU COMMERCE ÉLECTRONIQUE COMME NOUVELLE TECHNIQUE DE COMMERCIALISATION ET DE DISTRIBUTION DE PRODUITS ET DE SERVICES. L’OBJECTIF EST DE CRÉER UNE FIGURE PROFESSIONNELLE CAPABLE DE CONNAÎTRE ET D’UTILISER DES OUTILS NUMÉRIQUES POUR CRÉER ET GÉRER UNE ACTIVITÉ DE VENTE EN LIGNE. LE COURS S’ADRESSE À LA FOIS AUX PROFESSIONNELS QUI OPÈRENT DÉJÀ DANS LE DOMAINE DU COMMERCE ET À CEUX QUI ONT L’INTENTION DE DÉMARRER UNE ENTREPRISE, EN EXPLOITANT LES OPPORTUNITÉS OFFERTES PAR LES NOUVEAUX OUTILS DU MONDE NUMÉRIQUE, DANS UNE PERSPECTIVE D’INTÉGRATION ENTRE COMMERCE DE DÉTAIL ET EN LIGNE. ELLE COMMENCERA PAR L’ÉTUDE DE FAISABILITÉ D’UNE ACTIVITÉ DE VENTE EN LIGNE; LES QUESTIONS LIÉES À LA GESTION DES ASPECTS RÉGLEMENTAIRES, ORGANISATIONNELS ET LOGISTIQUES SERONT ABORDÉES; SERONT DÉDIÉS AMPLEMENT AUX TECHNIQUES DE PROMOTION D’UN COMMERCE ÉLECTRONIQUE À TRAVERS (French)
3 February 2022
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UDINE
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