PROJECT: BUSINESS INNOVATION: THE FRONTIER OF — E-COMMERCE FOR THE DEVELOPMENT OF PHARMACIES MERLO (Q4244578)

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Project Q4244578 in Italy
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English
PROJECT: BUSINESS INNOVATION: THE FRONTIER OF — E-COMMERCE FOR THE DEVELOPMENT OF PHARMACIES MERLO
Project Q4244578 in Italy

    Statements

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    2,600.0 Euro
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    5,200.0 Euro
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    50.0 percent
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    FARMACIE MERLO SAS DEL DR. LUCIO MERLO AND C.
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    LE FARMACIE MERLO SAS NASCONO DALLA RECENTE SCISSIONE DELLE FARMACIE MELTIAS. CON I SUOI TRENT - ANNI DI STORIA ALLE SPALLE, SONO UN PUNTO DI RIFERIMENTO SUL TERRITORIO PER IL BENESSERE E LA SALUTE DELLA PERSONA. SONO PRESENTI AMPI REPARTI PER OFFRIRE LA MASSIMA COMPLETEZZA DI GAMMA DI PRODOTTI AI CLIENTI E LA MASSIMA LIBERTA' DI SCELTA AI PROFESSIONISTI CHE VI LAVORANO, AL FINE DI SODDISFARE OGNI ESIGENZA: REPARTO COSMESI CON MAKE-UP CORNER, FITOTERAPICO E OMEOPATICO, MAMMA E BIMBO, PRODOTTI SENZA GLUTINE (PRODOTTI SECCHI, FRESCHI, SURGELATI), INTEGRATORI PER SPORTIVI; STUDIO PER CONSULENZE SPECIALISTICHE; LABORATORIO ANALISI; LABORATORIO GALENICO MAGISTRALE E FITOTERAPICO; CENTRO PER LA CURA E L'ESTETICA DEL CORPO. LE FARMACIE MERLO INTENDONO INNOVARE IL LORO MODELLO BUSINESS, AD OGGI QUASI ESCLUSIVAMENTE LEGATO AL NEGOZIO FISICO. IL PROGETTO MIRA AL POSIZIONAMENTO SU INTERNET ED ALL - ABILITAZIONE DELLA VENDITA ONLINE DI PRODOTTI E SERVIZI LEGATI AL MONDO FARMACEUTICO E DEL BENESSE (Italian)
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    MERLO SAS PHARMACIES ARE BORN FROM THE RECENT SPLIT OF MELTIAS PHARMACIES. WITH ITS THIRTY — YEARS OF HISTORY BEHIND IT, THEY ARE A REFERENCE POINT ON THE TERRITORY FOR THE WELL-BEING AND HEALTH OF THE PERSON. THERE ARE LARGE DEPARTMENTS TO OFFER THE MAXIMUM COMPLETENESS OF PRODUCT RANGE TO CUSTOMERS AND MAXIMUM FREEDOM OF CHOICE TO THE PROFESSIONALS WHO WORK THERE, IN ORDER TO SATISFY EVERY NEED: COSMETICS DEPARTMENT WITH MAKE-UP CORNER, PHYTOTHERAPEUTIC AND HOMEOPATHIC, MOM AND BABY, GLUTEN-FREE PRODUCTS (DRY, FRESH, FROZEN PRODUCTS), SUPPLEMENTS FOR SPORTSMEN; STUDY FOR SPECIALIST ADVICE; LABORATORY ANALYSIS; LAB GALENICAL MAGISTRAL AND PHYTOTHERAPEUTIC; CENTER FOR THE CARE AND AESTHETICS OF THE BODY. MERLO PHARMACIES INTEND TO INNOVATE THEIR BUSINESS MODEL, TO DATE ALMOST EXCLUSIVELY LINKED TO THE PHYSICAL STORE. THE PROJECT AIMS TO POSITION ON THE INTERNET AND TO ENABLE THE ONLINE SALE OF PRODUCTS AND SERVICES RELATED TO THE PHARMACEUTICAL AND THE GOOD WORLD (English)
    2 February 2022
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    CONSELVE
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