DISINTERMEDIATE THE TOURIST OFFER IN VERONA AND PROVINCE: DIGITAL TOOLS AND STRATEGIES (Q4244698)
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Project Q4244698 in Italy
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | DISINTERMEDIATE THE TOURIST OFFER IN VERONA AND PROVINCE: DIGITAL TOOLS AND STRATEGIES |
Project Q4244698 in Italy |
Statements
74,780.0 Euro
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149,560.0 Euro
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50.0 percent
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UNIONSERVICES S.R.L.
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OBIETTIVO STRATEGICO DEL PROGETTO E' DI CONTRIBUIRE A CREARE LE CONDIZIONI DI RIPARTENZA DEL SISTEMA TURISTICO VERONESE CON PARTICOLARE RIFERIMENTO AGLI ESERCIZI PUBBLICI E ALLE STRUTTURE RICETTIVE DEL CENTRO STORICO (E ZONE LIMITROFE). TRAMITE LE ATTIVITA' FORMATIVE DELINEATE SI INTENDE DARE UNO STRUMENTO ALLE IMPRESE PARTECIPANTI PER RIDEFINIRE IL PROPRIO MODELLO DI BUSINESS GRAZIE ALL'USO DI STRUMENTI E STRATEGIE DI DIGITAL E SOCIAL MEDIA MARKETING, DI SUPPORTO ALLA DIGITALIZZAZIONE DEI PROCESSI COMMERCIALI, DI ANALISI E DI PROMOZIONE, OLTRE AL CONTROLLO COSTANTE DELLA RISPONDENZA DELLA PROPRIA OFFERTA ALLE ESIGENZE DEL MERCATO IN RELAZIONE ALLE PROPOSTE DELLA CONCORRENZA E AL MUTEVOLE LIVELLO DI ATTRATTIVITA' DEL TERRITORIO. QUEST'ULTIMO PUNTO SARA' POSSIBILE ANCHE OFFRENDO AGLI OPERATORI INTERESSATI LA PIATTAFORMA DI HOSPITALITY DATA INTELLIGENCE PER LA DISINTERMEDIAZIONE TURISTICA H-BENCHMARK, CON SUE RELATIVE COMPETENZE DI USO. LA DISPONIBILITA' DELLA PIATTAFORMA, UNITAMENTE (Italian)
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THE STRATEGIC OBJECTIVE OF THE PROJECT IS TO CONTRIBUTE TO CREATING THE CONDITIONS FOR THE RESTARTING OF THE VERONESE TOURIST SYSTEM WITH PARTICULAR REFERENCE TO PUBLIC ESTABLISHMENTS AND ACCOMMODATION FACILITIES IN THE HISTORIC CENTRE (AND NEIGHBOURING AREAS). THROUGH THE TRAINING ACTIVITIES OUTLINED, IT IS INTENDED TO GIVE A TOOL TO THE PARTICIPATING COMPANIES TO REDEFINE THEIR BUSINESS MODEL THANKS TO THE USE OF TOOLS AND STRATEGIES OF DIGITAL AND SOCIAL MEDIA MARKETING, TO SUPPORT THE DIGITISATION OF COMMERCIAL PROCESSES, ANALYSIS AND PROMOTION, AS WELL AS THE CONSTANT CONTROL OF THE COMPLIANCE OF THEIR OFFER TO THE NEEDS OF THE MARKET IN RELATION TO THE PROPOSALS OF COMPETITION AND THE CHANGING LEVEL OF ATTRACTIVENESS OF THE TERRITORY. THIS LAST POINT WILL ALSO BE POSSIBLE BY OFFERING INTERESTED OPERATORS THE HOSPITALITY DATA INTELLIGENCE PLATFORM FOR TOURISM DISINTERMEDIATION H-BENCHMARK, WITH ITS RELATED USAGE SKILLS. THE AVAILABILITY OF THE PLATFORM, TOGETHER (English)
2 February 2022
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VERONA
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