Internationalisation of the new ZARDUS brand, aimed at the medium/high segment of young sports shoes Sneakers (Q2868265)
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Project Q2868265 in Portugal
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Internationalisation of the new ZARDUS brand, aimed at the medium/high segment of young sports shoes Sneakers |
Project Q2868265 in Portugal |
Statements
41,688.0 Euro
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92,639.0 Euro
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45.0 percent
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3 May 2018
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1 May 2020
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J. MARCELO - INDÚSTRIA E COMÉRCIO DE CALÇADO, LDA
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39°33'6.91"N, 8°58'34.82"W
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A J. MARCELO pretende apostar na internacionalização da sua marca própria, a ZARDUS, direcionada para o segmento de média/alta qualidade de calçado de homem e senhora, diminuindo a dependência das marcas Private Label, aumentando o valor acrescentado dos seus produtos e subindo na cadeia de valor. (Portuguese)
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J. MARCELO intends to invest in the internationalisation of its own brand, ZARDUS, aimed at the medium/high quality segment of men’s and women’s footwear, reducing the dependence on Private Label brands, increasing the added value of its products and rising in the value chain. (English)
7 July 2021
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J. MARCELO a l’intention d’investir dans l’internationalisation de sa propre marque, ZARDUS, destinée au segment de la chaussure pour hommes et femmes de qualité moyenne, réduisant la dépendance des marques Private Label, augmentant la valeur ajoutée de leurs produits et augmentant dans la chaîne de valeur. (French)
4 December 2021
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J. MARCELO beabsichtigt, in die Internationalisierung der eigenen Marke ZARDUS zu investieren, die sich an das Segment der mittel- und hochqualitativen Schuhe von Männern und Frauen richtet, die Abhängigkeit von Private Label-Marken verringert, den Mehrwert ihrer Produkte erhöht und in der Wertschöpfungskette ansteigt. (German)
13 December 2021
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J. MARCELO is voornemens te investeren in de internationalisering van haar eigen merk ZARDUS, gericht op het midden- en hoge kwaliteitssegment van heren- en damesschoenen, door de afhankelijkheid van Private Label-merken te verminderen, de toegevoegde waarde van hun producten te vergroten en in de waardeketen te groeien. (Dutch)
18 December 2021
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J. MARCELO intende investire nell'internazionalizzazione del proprio marchio, ZARDUS, rivolto al segmento medio/alta qualità delle calzature uomo e donna, riducendo la dipendenza dei marchi Private Label, aumentando il valore aggiunto dei loro prodotti e crescendo nella catena del valore. (Italian)
17 January 2022
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Alcobaça
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Identifiers
CENTRO-02-0752-FEDER-035220
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