PERSONALISED INTERNATIONALISATION PATH: DM ADEM (Q2074796)
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Project Q2074796 in Italy
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | PERSONALISED INTERNATIONALISATION PATH: DM ADEM |
Project Q2074796 in Italy |
Statements
3,000.0 Euro
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6,000.0 Euro
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50.0 percent
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10 April 2018
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22 January 2019
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31 October 2018
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BREVETTI ADEM SRL
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45°37'43.21"N, 11°26'35.34"E
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IL PROGETTO, ATTRAVERSO UN INTERVENTO DI CONSULENZA SPECIALISTICA, MIRA A RAFFORZARE LE COMPETENZE DELL'AZIENDA PUNTANDO AD AMPLIARE LA BASE DEI CONTATTI COMMERCIALI E DELLE CONTROPARTI ESTERE ESISTENTI. GLI STEP NEI QUALI SI ARTICOLERA' IL PERCORSO CONSULENZIALE SONO I SEGUENTI: REVISIONE DEL MARKETING INTERNO E DELLE POTENZIALITA' COMMERCIALI DEL PRODOTTO SERVIZIO (BASATO SU UNA ANALISI SWOT), IDENTIFICAZIONE DEL TARGET CLIENTE DA APPROCCIARE (PROFILAZIONE DEL BUYER/RESPONSABILE UFFICIO ACQUISTI DI COMMITTENTI ESTERI DI POTENZIALE INTERESSE), CREAZIONE DATABASE CONTATTI ESISTENTI E POTENZIALI, CON IDENTIFICAZIONE DI QUELLI A MAGGIOR POTENZIALE (PROSPECT), SVILUPPO DELLA STRATEGIA DI INTERNAZIONALIZZAZIONE PER COGLIERE LE OPPORTUNITA' DI PENETRAZIONE COMMERCIALE OFFERTE DAI MERCATI ESTERI INDIVIDUATI COME DI MAGGIOR INTERESSE IN BASE ALLA TIPOLOGIA DI PRODOTTO/SERVIZIO. L'INTERVENTO TERRA' DUNQUE OPPORTUNAMENTE CONTO DELLE CAPACITA' DELL'AZIENDA, IN TERMINI DI PRODOTTO/SERVIZIO, PREZZ (Italian)
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THROUGH EXPERT ADVICE, THE PROJECT AIMS TO STRENGTHEN THE COMPANY’S EXPERTISE BY AIMING AT BROADENING EXISTING BUSINESS CONTACTS AND FOREIGN COUNTERPARTS. THE ACTIONS IN WHICH THE APPROACH IS BASED ARE THE FOLLOWING: REVIEW OF THE INTERNAL MARKETING AND COMMERCIAL POTENTIAL OF THE SERVICE (BASED ON A SWOT ANALYSIS), IDENTIFICATION OF TARGET CUSTOMER INTENDED TO BE APPROACHED (PROFILING OF THE BUYER/OFFICE RESPONSIBLE FOR PURCHASES BY FOREIGN PROCURERS OF POTENTIAL INTEREST), CREATION OF EXISTING AND POTENTIAL DATABASES, WITH THE IDENTIFICATION OF THE MOST POTENTIAL ONES (PROSPECT), DEVELOPMENT OF THE INTERNATIONALISATION STRATEGY TO SEIZE THE OPPORTUNITIES OF COMMERCIAL PENETRATION OFFERED BY FOREIGN MARKETS IDENTIFIED AS BEING OF GREATER INTEREST DEPENDING ON THE TYPE OF PRODUCT/SERVICE. THE LAND INTERVENTION ‘THEREFORE, AS APPROPRIATE, OF THE HOLDING’S CAPACITY, IN TERMS OF PRODUCT/SERVICE, PREZUNG (English)
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LE PROJET, PAR LE BIAIS D’UN CONSEIL SPÉCIALISÉ, VISE À RENFORCER LES COMPÉTENCES DE L’ENTREPRISE EN VISANT À ÉLARGIR LA BASE DES CONTACTS COMMERCIAUX EXISTANTS ET DE SES HOMOLOGUES ÉTRANGERS. LES ÉTAPES DANS LESQUELLES LE CHEMIN DE CONSULTATION SERA ARTICULÉ SONT LES SUIVANTES: EXAMEN DU POTENTIEL COMMERCIAL ET COMMERCIAL INTERNE DU PRODUIT DE SERVICE (SUR LA BASE D’UNE ANALYSE SWOT), IDENTIFICATION DE L’OBJECTIF DU CLIENT À APPROCHER (PROFILAGE DE L’ACHETEUR/BUREAU D’ACHAT RESPONSABLE DES ACHETEURS ÉTRANGERS PRÉSENTANT UN INTÉRÊT POTENTIEL), CRÉATION DE BASES DE DONNÉES DE CONTACTS EXISTANTES ET POTENTIELLES, AVEC IDENTIFICATION DE CEUX QUI PRÉSENTENT LE PLUS GRAND POTENTIEL (PROSPECT), ÉLABORATION DE LA STRATÉGIE D’INTERNATIONALISATION POUR SAISIR LES OPPORTUNITÉS DE PÉNÉTRATION COMMERCIALE OFFERTES PAR LES MARCHÉS ÉTRANGERS IDENTIFIÉS COMME PRÉSENTANT LE PLUS D’INTÉRÊT EN FONCTION DU TYPE DE PRODUIT/SERVICE. L’INTERVENTION TIENDRA DONC DÛMENT COMPTE DES CAPACITÉS DE L’ENTREPRISE, EN TERMES DE PRODUIT/SERVICE, DE PRIX (French)
16 December 2021
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Identifiers
B77H18001350009
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