(12057.23072018.127000114) INTERNATIONALISATION OF THE TRADE MARK ATELIER (Q2058493)
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Project Q2058493 in Italy
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | (12057.23072018.127000114) INTERNATIONALISATION OF THE TRADE MARK ATELIER |
Project Q2058493 in Italy |
Statements
19,220.0 Euro
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38,440.0 Euro
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50.0 percent
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11 October 2018
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14 August 2019
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27 November 2019
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CALZATURIFICIO MARUSKA SRL
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43°46'11.53"N, 11°15'20.09"E
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CON IL PROGETTO OGGETTO DELLA DOMANDA DI AGEVOLAZIONE IL CALZATURIFICIO MARUSKA INTENDE DEFINIRE ED ATTIVARE UNA STRATEGIA DI LANCIO E POSIZIONAMENTO DEL NUOVO MARCHIO ?ATELIER TEMPESTI? ATTRAVERSO AZIONI SUI CANALI (PREVALENTEMENTE) DIGITALI INDIRIZZATE AD ALCUNI MERCATI ESTERI. L?APPROCCIO ADOTTATO PREVEDE DI ESTENDERE IN MODO GRADUALE LA PRESENZA DEL MARCHIO SU VARI MERCATI; QUESTO CONSENTE DI PIANIFICARE ADEGUATAMENTE GLI INVESTIMENTI TENENDO OPPORTUNAMENTE CONTO DEI RISCONTRI CHE SI OTTERRANNO DI VOLTA IN VOLTA. PERTANTO, L?AMBITO DELLE ATTIVIT?, A CUI FA RIFERIMENTO IL PRESENTE PROGETTO, SAR? FOCALIZZATO SOLO SU ALCUNI NUOVI MERCATI ESTERI CONSIDERATI PRONTI AD UNA POSITIVA RISPOSTA IN TEMPI MEDIO-BREVI: STATI UNITI, CINA, INDIA. IL PROGETTO SI SVILUPPA ATTORNO ALL?IDEA DI INSTAURARE UN CANALE DIRETTO TRA L?AZIENDA ED IL CLIENTE, CHE CONSENTA DI SODDISFARE LE DIVERSE ESIGENZE DI UNA CLIENTELA INTERNAZIONALE DI FASCIA MEDIO-ALTA MANTENENDO LA PRODUZIONE IN ITALIA: ATTRAVERSO UN SO (Italian)
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WILL THE PROJECT COVERED BY THE APPLICATION BE DESIGNED AND SET UP A STRATEGY FOR LAUNCHING AND POSITIONING THE NEW LABEL? THROUGH ACTIONS ON (MAINLY) DIGITAL CHANNELS ADDRESSED TO CERTAIN FOREIGN MARKETS. THE APPROACH ADOPTED ENVISAGES TO GRADUALLY EXTEND THE TRADE MARK ON SEVERAL MARKETS; THIS MAKES IT POSSIBLE TO PLAN INVESTMENTS ADEQUATELY TAKING INTO ACCOUNT THE FEEDBACK THAT WILL BE OBTAINED FROM TIME TO TIME. THEREFORE, DOES THE ACTIVITY? TO WHICH THIS PROJECT REFERS? FOCUS ONLY ON CERTAIN NEW FOREIGN MARKETS CONSIDERED READY FOR A POSITIVE RESPONSE IN MEDIO-BREVI: UNITED STATES, CHINA, INDIA. THE PROJECT IS BASED ON THE IDEA OF ESTABLISHING A DIRECT CHANNEL BETWEEN L? COMPANY AND THE CUSTOMER, MAKING IT POSSIBLE TO MEET THE DIFFERENT NEEDS OF MEDIUM-HIGH INTERNATIONAL CLIENTELE BY MAINTAINING PRODUCTION IN ITALY: THROUGH A FAMILIAR (English)
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AVEC LE PROJET QUI FAIT L’OBJET DE LA DEMANDE DE FACILITATION, L’USINE DE CHAUSSURES MARUSKA A-T-ELLE L’INTENTION DE DÉFINIR ET D’ACTIVER UNE STRATÉGIE DE LANCEMENT ET DE POSITIONNEMENT DE LA NOUVELLE MARQUE?ATELIER TEMPESTI? PAR DES ACTIONS SUR (PRINCIPALEMENT) DES CANAUX NUMÉRIQUES DESTINÉS À CERTAINS MARCHÉS ÉTRANGERS. L’APPROCHE ADOPTÉE CONSISTE À ÉTENDRE PROGRESSIVEMENT LA PRÉSENCE DE LA MARQUE SUR DIFFÉRENTS MARCHÉS; CELA PERMET UNE PLANIFICATION APPROPRIÉE DES INVESTISSEMENTS EN TENANT COMPTE DES RETOURS D’INFORMATION QUI SERONT OBTENUS DE TEMPS À AUTRE. PAR CONSÉQUENT, LA PORTÉE DES ACTIVITÉS MENTIONNÉES DANS CE PROJET, SAR? AXÉ UNIQUEMENT SUR CERTAINS NOUVEAUX MARCHÉS ÉTRANGERS JUGÉS PRÊTS À RECEVOIR UNE RÉPONSE POSITIVE DANS DES DÉLAIS MOYENS OU COURTS: ÉTATS-UNIS, CHINE, INDE. LE PROJET SE DÉVELOPPE AUTOUR DE L’IDÉE D’ÉTABLIR UN CANAL DIRECT ENTRE L’ENTREPRISE ET LE CLIENT, QUI PERMET DE RÉPONDRE AUX DIFFÉRENTS BESOINS D’UNE CLIENTÈLE INTERNATIONALE DE MOYENNE-HAUTE GAMME MAINTENIR LA PRODUCTION EN ITALIE: À TRAVERS UN (French)
16 December 2021
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Identifiers
D56G18000490009
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