CROMIA 2.0 — RE-BRANDING PROJECT — DEVELOPMENT OF A BRAND STRATEGY TO REPOSITION THE CROMIA BRAND (Q2045505)
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Project Q2045505 in Italy
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | CROMIA 2.0 — RE-BRANDING PROJECT — DEVELOPMENT OF A BRAND STRATEGY TO REPOSITION THE CROMIA BRAND |
Project Q2045505 in Italy |
Statements
50,000.0 Euro
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100,000.0 Euro
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50.0 percent
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1 July 2016
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3 May 2018
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18 May 2018
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LA.I.PE. - LAVORAZIONE ITALIANA PELLETTERIE - S.P.A.
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43°12'31.50"N, 13°17'3.88"E
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SE LA FORZA DI LAIPE Ê QUELLA DI AVER SAPUTO TRAMANDARE L`ALTISSIMA QUALITà DEL PRODOTTO INSIEME AD UNA SOLIDA STRUTTURA FAMILIARE, IL VERO MOTORE DELLO SVILUPPO AZIENDALE Ê DATO DAL SUO DECISO ORIENTAMENTO VERSO NUOVE IDEE E NUOVE TECNOLOGIE. SULLA BASE DI PROFONDE CONVINZIONI MATURATE DAL MANAGEMENT, RELATIVE AL FATTO CHE: - IL MARCHIO DEBBA ESSERE RICONOSCIBILE E RICONOSCIUTO NON TANTO E NON SOLO DAL LOGO, MA QUANTO E SOPRATTUTTO DA ALCUNE CARATTERISTICHE INTRINSECHE E PECULIARI DEL BRAND STESSO, SIA IMMATERIALI (STILE, IMMAGINE, MOOD, ECC) CHE TANGIBILI (MATERIALI, LAVORAZIONI, ACCESSORI, ECC.) CHE LO RENDONO IMMEDIATAMENTE IDENTIFICABILE; - L¿AZIENDA SIA MATURATA PER UN SALTO DIMENSIONALE, POICHé LE ATTUALI DIMENSIONI AZIENDALI ED I RELATIVI FONDAMENTALI ECONOMICI SONO A POSTO, IL PATRIMONIO DI KNOWHOW E COMPETENZE TECNICHE, COMMERCIALI E RELAZIONALI Ê ORMAI CONSOLIDATO E LA STRUTTURA ORGANIZZATIVA E COMMERCIALE HA RAGGIUNTO LA PIENA MATURITà . LAIPE SI PONE L¿OBIETTI (Italian)
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IF THE STRENGTH OF LAIPPE Ê THAT OF HAVING MANAGED TO PASS ON THE VERY HIGH QUALITY OF THE PRODUCT TOGETHER WITH A SOLID FAMILY STRUCTURE, THE REAL ENGINE OF THE BUSINESS DEVELOPMENT WAS GIVEN THE STRONG ORIENTATION TOWARDS NEW IDEAS AND NEW TECHNOLOGIES. ON THE BASIS OF DEEP CONVICTIONS THAT HAVE BEEN BUILT ON BY THE MANAGEMENT, WHICH RELATE TO THE FACT THAT: — THE MARK MUST BE RECOGNISABLE AND RECOGNISED NOT SO MUCH AND NOT ONLY BY THE LOGO, BUT, IN PARTICULAR, BY SOME INTRINSIC AND DISTINCTIVE CHARACTERISTICS OF THE BRAND ITSELF, WHETHER IT IS INTANGIBLE (STYLE, IMAGE, MOOD, ETC.) THAT IS TANGIBLE (MATERIALS, WORKING, ACCESSORIES, ETC.) WHICH MAKE IT READILY IDENTIFIABLE; — ONCE THE FIRM’S CURRENT SIZE AND ITS ECONOMIC FUNDAMENTALS ARE IN PLACE, GIVEN THE FIRM SIZE OF THE COMPANY, ITS CURRENT SIZE AND ITS ECONOMIC FUNDAMENTALS ARE, IN PLACE, OUR KNOW-HOW, TECHNICAL, BUSINESS AND INTERPERSONAL SKILLS, AND THE ORGANISATIONAL AND TRADE STRUCTURE HAS REACHED ITS FULL ECONOMIC AND ORGANISATIONAL STRUCTURE. MR LAIPE BLOTTED (English)
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SI LA FORCE DE LAIPE EST CELLE D’AVOIR PU TRANSMETTRE LA TRÈS HAUTE QUALITÉ DU PRODUIT AVEC UNE STRUCTURE FAMILIALE SOLIDE, LE VÉRITABLE MOTEUR DU DÉVELOPPEMENT DE L’ENTREPRISE EST DONNÉ PAR SA FORTE ORIENTATION VERS DE NOUVELLES IDÉES ET DE NOUVELLES TECHNOLOGIES. SUR LA BASE DES CONVICTIONS PROFONDES ACQUISES PAR LA DIRECTION, QUE: — LA MARQUE DOIT ÊTRE RECONNAISSABLE ET RECONNUE NON SEULEMENT PAR LE LOGO, MAIS PLUTÔT PAR CERTAINES CARACTÉRISTIQUES INTRINSÈQUES ET PARTICULIÈRES DE LA MARQUE ELLE-MÊME, À LA FOIS IMMATÉRIELLES (STYLE, IMAGE, HUMEUR, ETC.) ET TANGIBLES (MATÉRIAUX, FABRICATION, ACCESSOIRES, ETC.) QUI LA RENDENT IMMÉDIATEMENT IDENTIFIABLE; — L’ENTREPRISE A MÛRI POUR UN SAUT DIMENSIONNEL, PUISQUE LA TAILLE ACTUELLE DE L’ENTREPRISE ET SES FONDAMENTAUX ÉCONOMIQUES SONT EN PLACE, LE PATRIMOINE DU SAVOIR-FAIRE ET DES COMPÉTENCES TECHNIQUES, COMMERCIALES ET RELATIONNELLES EST MAINTENANT CONSOLIDÉ ET LA STRUCTURE ORGANISATIONNELLE ET COMMERCIALE A ATTEINT SA PLEINE MATURITÉ. LAIPE POSE L’OBJET (French)
16 December 2021
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Identifiers
B26J16000800007
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