BOOSTING THE BUSINESS OF ASSOCIATED ENTERPRISES BY ENHANCING MARKETING IN ADDITION TO TRADITIONAL PROMOTION TOOLS (Q2044888)
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Project Q2044888 in Italy
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | BOOSTING THE BUSINESS OF ASSOCIATED ENTERPRISES BY ENHANCING MARKETING IN ADDITION TO TRADITIONAL PROMOTION TOOLS |
Project Q2044888 in Italy |
Statements
11,887.5 Euro
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23,775.0 Euro
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50.0 percent
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7 January 2015
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31 May 2017
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30 November 2018
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EXPOOL - CONSORZIO PER LA PROMOZIONE DELLE ESPORTAZIONI DELLE PICCOLE E MEDIE IMPRESE
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43°9'37.51"N, 13°42'58.10"E
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IL PROGETTO PREVEDE UN¿AZIONE A PIù LIVELLI PER OTTIMIZZARE LA PRESENZA SUL WEB DELLE IMPRESE ASSOCIATE TRAMITE I VARI CANALI DIGITALI UTILIZZATI DAL CONSORZIO AFFIANCATA DA STRUMENTI DI PROMOZIONE PIù TRADIZIONALI. IL WEB Ê DIVENUTO NEGLI ANNI IL MEDIA PREDOMINANTE, E MENTRE L¿UTILIZZO DEI MEDIA TRADIZIONALI DIMINUISCE, IL TEMPO TRASCORSO SUL WEB DAGLI UTENTI CONTINUA AD AUMENTARE. TUTTO CIò CI SPINGE A POTENZIARE LA COMUNICAZIONE ATTRAVERSO IL WEB, PER SOPPERIRE ALLA MINORE PRESENZA SUI MERCATI ATTRAVERSO LE MANIFESTAZIONI FIERISTICHE, GARANTENDO UNA PIù COSTANTE E INCISIVA COMUNICAZIONE E PROMOZIONE DELLE PRODUZIONI DELLE AZIENDE ASSOCIATE. IL PROGETTO PREVEDE QUINDI UNO STUDIO DEI PIù PROBABILI MERCATI DI RIFERIMENTO PER LE AZIENDE ASSOCIATE, PER POTER PROGETTARE DI CONSEGUENZA UNA COSTANTE AZIONE DI WEB MARKETING CON LA CONSEGUENTE INTERCETTAZIONE E QUINDI ACQUISIZIONE DI NUOVI CONTATTI NEI PRINCIPALI SOCIAL (INSTAGRAM, FACEBOOK, GOOGLE+, PINTEREST, YOUTUBE) AL FINE DI A (Italian)
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THE PROJECT PROVIDES FOR THIS TO BE IMPLEMENTED IN ORDER TO OPTIMISE THE WEB PRESENCE OF THE ASSOCIATED ENTERPRISES THROUGH THE VARIOUS DIGITAL CHANNELS USED BY THE CONSORTIUM ALONGSIDE TRADITIONAL PROMOTION TOOLS. THE WEB ÃS BECAME THE PREDOMINANT MEDIA IN THE YEARS, AND WHILE UPTAKE OF TRADITIONAL MEDIA DIMINISHES, THE TIME SPENT ON THE WEB BY THE USERS CONTINUES TO GROW. THIS REQUIRES US TO STEP UP COMMUNICATION THROUGH THE WEB TO ADDRESS THE REDUCED PRESENCE ON THE MARKETS THROUGH TRADE-FAIR EVENTS, ENSURING A CONSTANT AND EFFECTIVE COMMUNICATION AND PROMOTION OF THE PRODUCTION OF ASSOCIATED FARMS. THE PROJECT THEREFORE INCLUDES A STUDY ON THE MOST LIKELY REFERENCE MARKETS FOR THE ASSOCIATED COMPANIES, SO THAT IT CAN PLAN FOR CONTINUOUS WEB MARKETING WITH THE RESULTING INTERCEPTION AND THUS ACQUIRING NEW CONTACTS IN THE MAIN SOCIAL MEDIA (INSTAGRAM, FACEBOOK, GOOGLE +, PINTEREST, YOUTUBE) IN ORDER TO (English)
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LE PROJET PRÉVOIT UNE ACTION À PLUSIEURS NIVEAUX POUR OPTIMISER LA PRÉSENCE SUR LE WEB DES ENTREPRISES ASSOCIÉES À TRAVERS LES DIFFÉRENTS CANAUX NUMÉRIQUES UTILISÉS PAR LE CONSORTIUM, COUPLÉS À DES OUTILS DE PROMOTION PLUS TRADITIONNELS. LE WEB EST DEVENU LA MOYENNE PRÉDOMINANTE AU FIL DES ANS, ET ALORS QUE L’UTILISATION DES MÉDIAS TRADITIONNELS DIMINUE, LE TEMPS PASSÉ SUR LE WEB PAR LES UTILISATEURS CONTINUE D’AUGMENTER. TOUT CELA NOUS POUSSE À AMÉLIORER LA COMMUNICATION À TRAVERS LE WEB, À COMPENSER LA FAIBLE PRÉSENCE SUR LES MARCHÉS À TRAVERS LES FOIRES, EN ASSURANT UNE COMMUNICATION PLUS CONSTANTE ET PLUS INCISIVE ET LA PROMOTION DES PRODUCTIONS DES ENTREPRISES ASSOCIÉES. LE PROJET PRÉVOIT DONC UNE ÉTUDE DES MARCHÉS DE RÉFÉRENCE LES PLUS PROBABLES POUR LES SOCIÉTÉS ASSOCIÉES, AFIN DE POUVOIR PLANIFIER EN CONSÉQUENCE UNE ACTION CONSTANTE DE MARKETING WEB AVEC L’INTERCEPTION CONSÉCUTIVE ET DONC L’ACQUISITION DE NOUVEAUX CONTACTS DANS LES PRINCIPAUX RÉSEAUX SOCIAUX (INSTAGRAM, FACEBOOK, GOOGLE+, PINTEREST, YOUTUBE) AFIN DE (French)
16 December 2021
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Identifiers
B67H17000720007
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