Way2Market: Empowering and promoting the integration of SMEs into marketing channels and the digital economy (Q2891412)
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Project Q2891412 in Portugal
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Way2Market: Empowering and promoting the integration of SMEs into marketing channels and the digital economy |
Project Q2891412 in Portugal |
Statements
285,581.0 Euro
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335,978.0 Euro
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85.0 percent
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2 August 2016
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15 December 2019
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CEVAL - CONFEDERAÇÃO EMPRESARIAL DO ALTO MINHO
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41°56'25.40"N, 8°44'37.00"W
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É reconhecido o potencial da oferta de produtos endógenos da região do Alto Minho com capacidade de valorização económica. Contudo, existem falhas ao nível dos canais de comercialização, em especial de comércio on-line, a par da ausência de mecanismos de suporte coletivo. Com o projeto Way2Market pretende-se implementar um plano estruturado de ações de capacitação das PMEs para potenciar a penetração em canais distribuição física e digital. (Portuguese)
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The potential of the supply of indigenous products in the Alto Minho region with capacity for economic recovery is recognised. However, there are gaps in marketing channels, especially on-line trade, along with the absence of collective support mechanisms. The Way2Market project aims to implement a structured plan of training actions for SMEs to enhance penetration into physical and digital distribution channels. (English)
8 July 2021
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Le potentiel de l’offre de produits endogènes dans la région d’Alto Minho est reconnu. Cependant, il y a des lacunes dans les canaux de commercialisation, en particulier le commerce en ligne, ainsi que l’absence de mécanismes de soutien collectif. Le projet Way2Market vise à mettre en œuvre un plan structuré d’actions de formation pour les PME afin d’accroître la pénétration dans les canaux de distribution physiques et numériques. (French)
5 December 2021
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Das Potenzial der Versorgung mit endogenen Produkten in der Region Alto Minho wird anerkannt. Allerdings gibt es Mängel bei den Marketingkanälen, insbesondere im Online-Handel, sowie das Fehlen kollektiver Unterstützungsmechanismen. Das Projekt Way2Market zielt darauf ab, einen strukturierten Plan für Schulungsmaßnahmen für KMU umzusetzen, um die Verbreitung von physischen und digitalen Vertriebskanälen zu verbessern. (German)
13 December 2021
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Vila Nova de Cerveira
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Identifiers
NORTE-02-0853-FEDER-000030
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