Way2Market: Empowering and promoting the integration of SMEs into marketing channels and the digital economy (Q2891412)
Jump to navigation
Jump to search
Project Q2891412 in Portugal
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Way2Market: Empowering and promoting the integration of SMEs into marketing channels and the digital economy |
Project Q2891412 in Portugal |
Statements
285,581.0 Euro
0 references
335,978.0 Euro
0 references
85.0 percent
0 references
2 August 2016
0 references
15 December 2019
0 references
CEVAL - CONFEDERAÇÃO EMPRESARIAL DO ALTO MINHO
0 references
41°56'25.40"N, 8°44'37.00"W
0 references
É reconhecido o potencial da oferta de produtos endógenos da região do Alto Minho com capacidade de valorização económica. Contudo, existem falhas ao nível dos canais de comercialização, em especial de comércio on-line, a par da ausência de mecanismos de suporte coletivo. Com o projeto Way2Market pretende-se implementar um plano estruturado de ações de capacitação das PMEs para potenciar a penetração em canais distribuição física e digital. (Portuguese)
0 references
The potential of the supply of indigenous products in the Alto Minho region with capacity for economic recovery is recognised. However, there are gaps in marketing channels, especially on-line trade, along with the absence of collective support mechanisms. The Way2Market project aims to implement a structured plan of training actions for SMEs to enhance penetration into physical and digital distribution channels. (English)
8 July 2021
0 references
Le potentiel de l’offre de produits endogènes dans la région d’Alto Minho est reconnu. Cependant, il y a des lacunes dans les canaux de commercialisation, en particulier le commerce en ligne, ainsi que l’absence de mécanismes de soutien collectif. Le projet Way2Market vise à mettre en œuvre un plan structuré d’actions de formation pour les PME afin d’accroître la pénétration dans les canaux de distribution physiques et numériques. (French)
5 December 2021
0 references
Vila Nova de Cerveira
0 references
Identifiers
NORTE-02-0853-FEDER-000030
0 references