Growth path for more tourists to Zealand and the islands (Q2100948)
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Project Q2100948 in Denmark
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Growth path for more tourists to Zealand and the islands |
Project Q2100948 in Denmark |
Statements
8,302,500.0 Danish krone
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13,837,500.0 Danish krone
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60.0 percent
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17 December 2018
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31 December 2021
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Fonden Business LF
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54°46'25.7"N, 11°29'52.4"E
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4930
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Den globale og nationale turisme er i vækst. Turismen i Region Sjælland halter dog bagefter i forhold til både et internationalt og nationalt benchmark. Dette initiativ adresserer tre af de væsentligste udfordringer; En lav digitaliseringsgrad og manglende vækst blandt virksomhederne samt manglende sammenhængskraft blandt virksomhederne og det samlede produktudbud. Med nærværende projekt iværksættes et 2-årigt forløb målrettet prioriterede segmenter (primært tyske feriegæster uden for sæsonen; sekundært gæster fra hovedstaden i form af internationale turister på udflugt fra hovedstaden, samt danske ferie- og erhvervsturister). Projekt (Danish)
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Global and national tourism is growing. However, tourism in the Region of Zealand is lagging behind in relation to both an international and national benchmark. This initiative addresses three of the main challenges; A low degree of digitisation and lack of growth among enterprises, as well as a lack of coherence among the companies and the overall supply of products. This project introduces a 2-year programme targeted priority segments (mainly German holidaymakers outside the season; secondary guests from the capital in the form of international tourists on an excursion from the capital, as well as Danish holiday and business tourists). Project (English)
12 October 2020
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Identifiers
192
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