Tools for understanding and visualising the moment of purchase and developing color management services for brand packaging design for international markets. (Q3749134)
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Project Q3749134 in France
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Tools for understanding and visualising the moment of purchase and developing color management services for brand packaging design for international markets. |
Project Q3749134 in France |
Statements
148,520 Euro
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148,520.0 Euro
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100.0 percent
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28 November 2014
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31 December 2016
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BEST BEFORE UX RESEARCH OY
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61°0'12.10"N, 25°43'38.21"E
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15230
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Hankkeessa luodaan ja testataan kotimaassa pilotein ainutlaatuinen palevelukonsepti, jolla brändien tuotekehitysprosessia voidaan nopeuttaa merkittävästi. Palvelukonseptissa integroidaan pakkausten 3D visualisointi, silmänliike- ja neurottutkimus virtuaalikaupassa, laadulliset haastattelumentelmät sekä pakkausten värinhallinta. Kun menetelmä on validoitu markkinoidaan konseptia kansainvälisillä messuilla ja suorilla kontakteilla. Tavoitteena on luoda ja osoittaa pakkaustuotantoketjuun aivan uusi, merkittävästi nopeampi ja tehokkaampi tapa toimia. (Finnish)
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The project will create and test in Finland the unique palevelukoncept with which the product development process of brands can be significantly accelerated. The service concept integrates 3D visualisation of packaging, eye movement and neurots research in virtual commerce, qualitative interview methods and packaging colour management. Once the method is validated, the concept is marketed at international trade fairs and direct contacts. The aim is to create and demonstrate a completely new, significantly faster and more efficient way of working in the packaging chain. (English)
22 November 2021
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