International Expansion 2019 (Q3214865)
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Project Q3214865 in Spain
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | International Expansion 2019 |
Project Q3214865 in Spain |
Statements
9 January 2019
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31 December 2019
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FAST EUROCAFE SA
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43°27'16.45"N, 5°51'2.30"W
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33035
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El objetivo es avanzar e incrementar el valor de las exportaciones dentro del conjunto del valor total de la empresa. _x000D_ 1. Consolidar los mercados actules en Europa y Norte de África (principalmente Marruecos) con visitas frecuentes a clientes, asistencia a ferias y desarrollo de nuevas estrategias de marketing como degustaciones en punto de venta, merchandising, etc.Especial atención merece Rusia donde se están estableciendo numerosos contactos con grandes cadenas de supermercados para poder comercializar los productos. ._x000D_ 2. Expansión en los nuevos mercados, principalmente Oriente Medio y America. En Oriente Medio esposición en Gulfood-Dubai y stand propio en la feria Horeca de Arabia Saudi. Son los 2 principales eventos dentro de la zona. En Americaempezar a comercializar en varios países como Uruguay o Colombia, y durante todo el año se realizan visitas comerciales así como apoyo en marketing, degustaciones y merchandising para el conocimiento y crecimiento de la marca. En EEUU se ha firmado un acuerdo de colaboración con 2 cafeterías en Colorado donde se podrá desarrollar todo el marketing del sector Horeca que tiene la empresa (Spanish)
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The objective is to advance and increase the value of exports through: _x000D_ 1. Consolidatation of the current markets in Europe and North Africa (mainly Morocco) with frequent visits to customers, attendance at fairs and development of new marketing strategies such as tastings at the point of sale, merchandising, etc. Russia deserves special attention where many contacts are being established with large supermarket chains to be able to market the products. ._x000D_ 2. Expansion in new markets, mainly the Middle East and America. In the Middle East, an exhibition at Gulfood-Dubai and its own stand at the Horeca fair in Saudi Arabia. These are the 2 main events within the area. In America, begin to market in various countries such as Uruguay and Colombia, and throughout the year commercial visits are made in addition to support in marketing, tastings and merchandising for brand knowledge and growth. In the US, a collaboration agreement has been signed with 2 coffee shops in Colorado where all the company's marketing in the Horeca sector can be developed. (English)
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Llanera
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Identifiers
IDE/2019/000507
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