Internationalisation of the new ZARDUS brand, aimed at the medium/high segment of young sports shoes Sneakers (Q2868265)
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Project Q2868265 in Portugal
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Internationalisation of the new ZARDUS brand, aimed at the medium/high segment of young sports shoes Sneakers |
Project Q2868265 in Portugal |
Statements
41,687.58 Euro
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79.0 percent
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3 May 2018
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1 May 2020
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J. MARCELO - INDÚSTRIA E COMÉRCIO DE CALÇADO, LDA
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39°33'6.91"N, 8°58'34.82"W
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A J. MARCELO pretende apostar na internacionalização da sua marca própria, a ZARDUS, direcionada para o segmento de média/alta qualidade de calçado de homem e senhora, diminuindo a dependência das marcas Private Label, aumentando o valor acrescentado dos seus produtos e subindo na cadeia de valor. (Portuguese)
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J. MARCELO intends to invest in the internationalisation of its own brand, ZARDUS, aimed at the medium/high quality segment of men’s and women’s footwear, reducing the dependence on Private Label brands, increasing the added value of its products and rising in the value chain. (English)
7 July 2021
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Alcobaça
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Identifiers
CENTRO-02-0752-FEDER-035220
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