COMMERCIAL ENTERPRISE – TERRITORIAL MARKETING FOR BUSINESS NETWORKS (Q1958223)

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Project Q1958223 in Italy
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English
COMMERCIAL ENTERPRISE – TERRITORIAL MARKETING FOR BUSINESS NETWORKS
Project Q1958223 in Italy

    Statements

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    1,212.0 Euro
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    2,424.0 Euro
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    50.0 percent
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    21 December 2016
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    14 June 2018
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    30 April 2017
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    CE.F.A.P. - CENTRO PER L'EDUCAZIONE E LA FORMAZIONE AGRICOLA PERMANENTE
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    46°4'37.16"N, 13°14'3.37"E
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    IL CORSO, DENOMINATO IMPRESA COMMERCIALE - MARKETING TERRITORIALE PER RETI DI IMPRESA, SI RIVOLGE A 15 PARTECIPANTI, DIPENDENTI DI AZIENDE LOCALI ATTIVE NEL COMPARTO AGROALIMENTARE, ARTIGIANALE, COMMERCIALE E TURISTICO-ALBERGHIERO E INTENDE FORNIRE INFORMAZIONI ADEGUATE PER UN INCREMENTO DI COMPETENZE IN MATERIA DI MARKETING TERRITORIALE FINALIZZATO ALLO SVILUPPO DI ATTIVITà COMMERCIALI PER UNA RETE DI IMPRESE. GLI ARGOMENTI SVILUPPATI SARANNO ORIENTATI A FAVORIRE LA DIVERSIFICAZIONE DELLA DOMANDA NEI SETTORI DELL'ACCOGLIENZA, DELL'OSPITALITà DELLA VALORIZZAZIONE DELLE RISORSE AMBIENTALI, STORICO-CULTURALE ED ENO-GASTRONOMICO, APPLICANDO LE MODERNE TECNICHE DI MARKETING, VALORIZZANDO IL RUOLO MULTIFUNZIONALE DELLE ATTIVITà AGRICOLE IN UN CONTESTO DI FILIERA E DI SVILUPPO LOCALE INTEGRATO. L'ATTIVITà FORMATIVA, DELLA DURATA DI 24 ORE, SI SVOLGERà A TOLMEZZO (UD), PRESSO LA SEDE CEFAP IN VIA DELL'INDUSTRIA 12. (Italian)
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    THE COURSE, CALLED COMMERCIAL ENTERPRISE – TERRITORIAL MARKETING FOR BUSINESS NETWORKS, IS AIMED AT 15 PARTICIPANTS, EMPLOYEES OF LOCAL COMPANIES ACTIVE IN THE AGRO-FOOD, CRAFT, COMMERCIAL AND TOURIST-HOTEL SECTOR AND INTENDS TO PROVIDE APPROPRIATE INFORMATION FOR AN INCREASE OF SKILLS IN THE FIELD OF TERRITORIAL MARKETING AIMED AT THE DEVELOPMENT OF COMMERCIAL ACTIVITIES FOR A NETWORK OF ENTERPRISES. THE TOPICS DEVELOPED WILL BE ORIENTED TO PROMOTE THE DIVERSIFICATION OF DEMAND IN THE AREAS OF RECEPTION, HOSPITALITY OF THE VALORISATION OF ENVIRONMENTAL RESOURCES, HISTORICAL-CULTURAL AND FOOD AND WINE, APPLYING MODERN MARKETING TECHNIQUES, ENHANCING THE MULTIFUNCTIONAL ROLE OF AGRICULTURAL ACTIVITIES IN A CONTEXT OF CHAIN AND INTEGRATED LOCAL DEVELOPMENT. THE TRAINING ACTIVITY, LASTING 24 HOURS, WILL TAKE PLACE IN TOLMEZZO (UD), AT THE CEFAP HEADQUARTERS IN VIA DELL’INDUSTRIA 12. (English)
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    Identifiers

    D39D17000730009
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